Luxury membership platform Vivrelle announced on Thursday the launch of AI’s personal styling tool, Ella, as part of its partnership with fashion retailers Revolve and FWRD, to enable customers to rent luxury items.
The launch is an example of how the fashion industry can leverage AI technology to enhance customer experiences, and is one of the first partnerships that bring together three retailers to deliver a personalized AI experience. Revolve and FWRD have users shopped designer clothes, while Revolve also offers whin-style shopping.
This tool, Ella offers customers of three retailers recommendations for what they buy or rent to make their outfits come true. For example, users could ask for “Bachelorette weekend outfits” or “what to pack for travel.” Technology searches across Vivrelle, FWRD, spins shopping platforms to create costume suggestions. Users can then check out one cart with Vivrelle.
In theory, the more you use the gill, the better the suggestion will be. That’s the equivalent of asking ChatGpt what to wear in Miami on a girl’s weekend.
Vivrelle CEO and co-founder Blake Geffen (who announced the $62 million Series C earlier this year) told TechCrunch that Ella “hopes to remove stress from packaging for holidays and everyday dressings.
“Ella has been working for quite some time,” she told TechCrunch, adding that it took about a year to build and release the product.
This is actually the second AI tool of the three companies. Earlier this year, Vivrelle, Revolve and FWRD partnerships also launched Complete The Look. But their latest tool, Ella, takes the fashion recommendation game to another level.
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Fashion has been obsessed with trying to make personalized shopping a reality for decades. Even the ’90s film “Clueless” showed that Cher would choose outfits from his digitized wardrobe.
This current AI boom has led to rapid innovation and democratized access to AI technology, allowing many fashion companies to launch personalized AI fashion platforms and raise millions.
“Using Ella, like talking to live stylists, we offer as much flexibility and options as possible to easily shop and rent options through seamless conversations that you can share as much or as much as you want,” Geffen said. “We look forward to becoming the first brand to integrate rental, reselling and retail into one streamlined omnichannel experience.”
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