Adobe wants to take advantage of the early success of the Firefly AI model by launching a new standalone subscription service that allows users to access the company’s AI images, vectors and video generation models.
This is Adobe’s most audacious attempt, seeking to turn the Firefly AI model into a real product.
The company is also launching a redesigned web page, Firefly.adobe.com. Here you can use Adobe’s AI model. This includes the new Firefly AI video models deployed on the Firefly website and the public beta version of the Premiere Pro Beta app.
Firefly’s standard plan is $9.99 per month and offers unlimited access to Adobe’s AI image and vector generation capabilities, as well as Adobe’s new AI video models. The standard plan offers users 2,000 credits. This is enough to create 20 5 seconds of AI video.
Users can also connect Firefly plans to their creative cloud accounts to get unlimited AI images and vector generation in Photoshop, Express, or other Adobe apps.
Meanwhile, Pro Plan runs users at $29.99 a month, providing enough credit to generate 70 5 seconds of AI videos per month. The company is also working on a “premium” tier (which has not yet announced pricing), where users can create 500 AI videos a month, according to Vice President of Adobe’s Generated AI Alexandru Costin.
Previously, Adobe provided many of Firefly’s AI tools within existing Creative Cloud subscriptions, and tried out new tools at no additional cost to users. Users could upgrade to a more expensive plan if they wanted more access to Firefly, but they didn’t need it. This system worked well on Adobe. The Firefly Generated Filling feature, added to Photoshop in 2023, has become one of the most popular new features of the past decade.
Currently, Adobe wants to see if users will also pay for the Firefly AI model.
Firefly video models allow you to turn text or images into 5-second AI-generated video. The side panels have controls to change camera angles, camera movement, aspect ratios, and other features that creative professionals want to customize.
The new Firefly product competes directly with Openai’s Sora, Runway’s Gen-3 Alpha, and other AI video models that already have dedicated web pages and subscription plans. Veo, the AI video model for Google Deepmind, appears to be a legitimate candidate for the space, but it is still a private beta.
Part of Adobe’s pitch to creative professionals is that Firefly was trained on a dataset of licensed videos without Brand Logos or NSFW content (what the company paid quite a bit). That means, according to Adobe, Creative should be able to use the Firefly AI model without worrying about legal issues.
“I think the key differentiator for us is that we are the only IP-friendly and commercially safe video model,” Costin said in an interview with TechCrunch. “We want to distinguish it from a deep understanding of customer issues.”
Adobe has tried to ship AI tools that not only generate random AI videos, but also solve creative expert problems.
For example, one of Firefly’s AI video features, the Generic extension, allows users to extend clip video and background noise for a few seconds. This is one of the more practical AI video tools on the market. Other AI models allow you to create new videos from scratch or animate photos.
According to Costin, Adobe is working on another AI video tool to help pre-production. This tool, which has not yet been announced, can help you adjust your creative to the same vision by creating rough sketches of what a scene or sequence of scenes will look like.
However, Adobe needs to use the generated AI to walk thin lines. Many experts who have used Adobe apps for decades are pissed off by the rise of generative AI tools in the industry. This technology poses a threat to your livelihoods as there is a risk of automating work into AI models, as Adobe is building.
But Adobe believes this is where the pack is moving forward in a creative world.
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