What is causing young people to pay attention to the HIV virus, which has not yet been cured? MPact Global Action, an organization working to address the toll of HIV infection on gay and bisexual men, believes online creators are key to reaching Gen Z.
It’s been nearly 50 years since the disease we now call AIDS was first identified, and there is still no cure or vaccine. Science has advanced to the point that HIV, the cause of AIDS, is a treatable disease. Taking drugs like PrEP makes it nearly impossible to get infected with HIV.
But even during Pride Month, young people have little information about HIV and how they can protect themselves. That’s why MPact launched Q Collab, an initiative aimed at partnering with adult content creators to change the conversation around LGBTQ health.
To date, more than a dozen creators with a combined following of 6 million people have worked to create content about HIV treatment and prevention. A group of Latin American creators, including Gabriel Antonio, Merkin Wolf and Fabian Grizzle, gathered in Brazil in January 2025. European teams, including star players such as Pablo Bravo, Tony Silver and Justin Jett, gathered in Barcelona in March 2026.
The stars are currently releasing content via MPact as well as on their own channels as the campaign prepares for a presentation at the International AIDS Conference in Rio de Janeiro this July.
“By working with Mpact, I realized how I could use my platform in the adult industry to foster open conversations about sexual health, mental health, PrEP, and HIV treatment, and hopefully make a positive impact,” OnlyFans creator Jett said in a statement.
We followed up with Mr. Jett and explained why we wanted to participate.
Why did you decide to join MPact’s Q Collab?
For me, joining MPact’s Q Collab felt very natural. Because I reached a point in my career where I wanted to use my platform for something more than entertainment. Through my work in the adult industry and my connections with the queer community, I have seen how many people still struggle with shame, stigma, mental health, isolation, and even fear for their sexual health.
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I wanted to be part of a movement that builds community, encourages honest conversations, and reminds people that taking care of yourself is never something to be ashamed of.
What is the main message you want to convey through this initiative?
The biggest message is that sexual health and mental health should be talked about openly and without prejudice. I want people to understand that taking PrEP, getting tested, being treated, talking about HIV, or just having conversations about sex should be normalized. We also want to spread the idea that joy, confidence, and health can all coexist.
Another important message for me is community. Remind people that they are not alone and that they need to support each other instead of criticizing each other.
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How do you get that message across to your audience?
I think the best way is to be honest and sincere. My viewers follow me not only because of the content I create, but because they connect with me on a human level.
You’d be surprised how many messages I get from people asking for different types of advice.
Therefore, I like to use social media, interviews, collaborations, everyday conversations, etc. to openly talk about these topics in a very human and relatable way. In some cases, even a simple post that says, “I’m taking care of myself, getting tested, and talking openly about sex” can make others feel less embarrassed or more empowered to do the same.
There are still people who think taking PrEP or doxyPEP is only for “promiscuous” men. Imagine a woman shaming someone for taking PrEP, when in reality all HIV-negative men should be taking PrEP to protect their health. There is nothing more powerful than this.
Do you think creators have an obligation to create content that not only entertains but also educates their viewers?
I don’t think all creators are obligated to become educators, because entertainment is also valuable and important. Also, not all creators have the same message and public speaking skills. Fortunately, organizations like Mpact can help craft messages that matter. But most importantly, the will to do it must come from within.
But I think if you have a public platform and people listen to you, you have a chance to create a positive impact. Especially in an industry like ours, where viewers often trust creators and engage with them personally, it helps normalize conversations that society still avoids.
If we can entertain people while also making them safer, healthier, more informed, and feel less alone, I think that’s a really powerful thing.