Amazon announced that it is launching a new service in Seattle and Philadelphia that will complete deliveries within 30 minutes. The new “super-fast” delivery option will help Amazon better compete with services like DoorDash, Uber Eats, and Instacart.
The company says customers will be able to order a variety of products including milk, eggs, fresh produce, toothpaste, cosmetics, pet treats, diapers, paper products, electronics, seasonal products, over-the-counter medications, potato chips, dips and more.
Prime members can choose the expedited shipping option for a $3.99 fee per order, while non-Prime members will have to pay $13.99. Orders under $15 include a $1.99 small basket fee.
Customers in Seattle and Philadelphia can now check the Amazon app and homepage and look for the “30-minute delivery” option in the navigation bar to see if it’s available in your area.
After placing an order, customers can track their delivery and tip the driver through the app.
“Amazon leverages smaller, specialized facilities designed for efficient order processing and strategically located near where customers live and work in the Seattle and Philadelphia areas,” Amazon explained in a blog post. “This approach prioritizes the safety of our employees who pick and pack orders, reduces travel distance for our delivery partners, and enables faster delivery times.”
The move follows Amazon’s launch of a 15-minute delivery service in the United Arab Emirates in October. The company said at the time that some customers received their orders in as little as six minutes.
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The launch of the new service marks Amazon’s latest effort to enter the U.S. fast shipping market. In 2014, the e-commerce giant introduced its Prime Now service, which offered one-hour delivery, but the company ended the service in 2021.
Amazon has been working to expand its delivery options, and in June announced plans to invest more than $4 billion to triple the size of its delivery network by 2026.
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