Live’25 Sales, an event for marketing and communications professionals working across ticketed experiences, has announced its speaker program.
For sale on Crypt, London, May 15, 2025, Live 25 brings together experts from theaters, attractions, immersive, social games, consumer events and museums to connect, collaborate and grow within the experience economy.
The final lineup of speakers includes influential names from both inside and outside the sector, reflecting the goals of the event. This is to encourage marketers to drive greater revenue through creative strategies and sector growth. Heavyweights in the industry like:
Paul Robinson, Cartoon Channel Santiago Santa Maria Soller, VP GlobalCOM & PR, Fever Ollie Rosenblatt, CEO Sembra & SVP Sony Masterworks Live Julia Camoda, Hasbro, Global Director of Promotion
…We will be participating in 45 speakers across theme zones and sessions, including coaching, case studies, and interdisciplinary learning.
The session includes:
Playbook Rewrite: The Future of AI, Attention, and Live Experience Marketing
Keynote speech by Adam Cunningham, Chief Strategy Officer of Allied Global Marketing
Today’s customer habits. Tomorrow’s live income
Keynote address by Paul Robinson brings a global media perspective to experience economic trends
Brand Partnership: What are your brands really looking for?
We are looking for ways to attract and retain brand partners using Hasbro, TodayTix Group, Shine Partnerships and WXO
New experience trends – and how to sell them
Featuring leaders from Fever, Luna Entertainment, Sembra and London Transport Museum
The state of play – an opening panel review of where the industry is currently located
Merlin Entertainment, Neon Global, Salt, Media 10, Avalon
Apart from the main stage, there are zones for personal development, success measurement, and one-on-one coaching making.
“In a sector that is growing fast, but still underserved when it comes to customized training and shared space, Live 25 on sale is designed to fill that gap,” says Dawn Farrow, the founder of the sales group, and Creative Force behind blockbuster campaigns like Squid Game: The Experience and the Friends™ Experience.
“There are endless innovations on the ticket technology side, but the human side of this industry, where creativity fills conversion, needs to evolve now. This is to give the people of Marketing and Com the tools, networks and know-how they need to achieve their bold commercial goals.”
Source link
