Apple and Netflix have entered into a partnership to co-broadcast the Canadian Grand Prix, Apple’s senior vice president of services Eddie Cue announced on Thursday. For the first time, F1 fans in the US will be able to watch live races on both Apple TV and Netflix at the same time.
Netflix subscribers will be able to live stream the entire race weekend on the platform, including practice, qualifying and the Grand Prix itself on May 24th.
In addition to live racing coverage, the partnership also includes cross-promotion of Netflix’s hit series Drive to Survive. For the first time, the eighth season, consisting of eight episodes covering the 2025 F1 World Championship, will be available to both Apple TV subscribers in the United States and Netflix users around the world, significantly broadening the audience.
Season 8 premieres today, February 27th.
The rise of F1 in American culture extends beyond television at this point. Brad Pitt’s “F1” is nominated for this year’s Academy Award for Best Picture. “Drive to Survive” successfully attracted a diverse audience with its behind-the-scenes approach, transforming it from a typical sports documentary into a compelling story that won millions of new fans.
The series is a particular focus within Apple’s broader F1 ambitions. The company said it plans to promote the sport across Apple News, Apple Maps (highlighting F1 tracks around the world), Apple Music and Apple Fitness+, as well as in its physical stores.
The partnership means Netflix will continue to focus on live sports after pivoting from a “non-sports” stance to securing key broadcast rights to NFL Christmas games, WWE Raw and MLB.
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Additionally, this joint effort comes as part of Apple’s new multi-year deal with F1, under which Apple TV will replace ESPN as the exclusive U.S. broadcaster for all 24 races starting this season. The deal is reportedly worth around $150 million per season, a significant increase over the roughly $85 million ESPN reportedly paid. Apple TV subscribers can watch all races at no additional charge. Its previous partnership with ESPN averaged 1.3 million viewers in its final year.
In particular, it was previously reported that Netflix was eyeing F1’s US media rights in 2022.
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