Salesforce on Monday announced the latest version of its AI agent platform as it seeks to draw businesses to its AI software in an increasingly crowded market.
The customer relationship manager giant announced a brand new platform called Agentforce 360 ahead of its annual Dreamforce customer conference starting October 14th. This new version of Agentforce includes new ways to instruct AI agents through text, a new platform for building and deploying agents, new infrastructure for the messaging app Slack, and more.
A highlight of Agentforce 360 is a new AI agent prompting tool called Agent Script, which will be released in beta in November. Agent scripts allow users to program AI agents more flexibly to respond appropriately to “if/then” situations. This allows AI agents to be programmed to be more predictive in less precise situations, such as customer questions.
Users can take advantage of a “reasoning” model where they think before responding, rather than responding based on patterns. Anthropic, OpenAI, and Google Gemini power these “reasoning” agents.
Salesforce also announced the release of Agentforce Builder, a new agent building tool that lets users build, test, and deploy AI agents from one place. The tool, which will be released in beta in November, includes Agentforce Vibes, an enterprise-grade app vibe coding tool that Salesforce announced earlier this month.
The company also announced broader integration between Agentforce and Slack. Salesforce said core apps like Agenforce Sales, IT, and HR will appear directly in Slack starting this month and will extend through early 2026.
Slack is piloting a new version of its Slackbot chatbot that aims to be a more personalized AI agent that learns about you and provides insights and suggestions.
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Salesforce also wants Slack to function as an enterprise search tool in the future, and plans to launch connectors with platforms like Gmail, Outlook, and Dropbox in early 2026.
This latest update from Salesforce comes at an interesting time for the enterprise AI market. While companies struggle to see a return on investment in these tools, companies continue to release AI capabilities aimed at enterprise customers.
Last week, Google announced Gemini Enterprise, a suite of tools for building enterprise-grade AI agents. Many of them are already available, with Figma, Klarna and Virgin Voyages among others counting among early customers.
Anthropic also began to focus on its enterprise product, Claude Enterprise. The company announced it has signed a deal with consulting giant Deloitte to deploy Claude chatbots to Deloitte’s 500,000 employees worldwide. This is the company’s largest enterprise deal to date. The next day, Anthropic announced a strategic partnership with IBM.
According to Agentforce’s press release, Salesforce touts 12,000 Agentforce customers. This is significantly higher than its competitors. Early pilot customers for the Agentforce 360 upgrade include Lennar, Adecco, and Pearson.
This is all despite a recent MIT study finding that 95% of enterprise AI pilots fail before reaching production, as companies still struggle to justify spending money on these AI tools.
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