HBX Group and Travel Tech provider Bakuun joined forces to simplify hotel connectivity and deploy new integrations that will help expand accommodation supply across key markets.
The partnership brings Bakuun’s channel manager aggregator B-Aggregate to the distribution ecosystem of HBX Group, creating new opportunities for hotels to connect and grow faster, less complexity.
This integration allows HBX groups to gain access to Bakuun’s over 200 channel managers and property management systems through a single connection.
This means hotels that previously did not have technology setups to connect with global distributors have new tools to reach demand.
Doros Theodorou, Group Chief Commercial Officer at Bakuun, said: “We are excited to partner with a global travel powerhouse like the HBX Group, and this integration strengthens our commitment to simplifying connectivity for the travel industry.
Paul Anthony, Senior Vice President of Sourcing, HBX Group, commented: “Through this partnership with Bakuun, we have removed technical barriers and made hotels of all sizes connected to the HBX group and made it easier to access our global client base.
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