Block’s Bitcoin Checkout will be released in Vegas

Las Vegas – Jack Dorsey’s latest Bitcoin The vision is at the checkout counter. We start with a merchandise truck parked right next to the casino floor in Venetian.

This week at Bitcoin 2025 Square is piloting real-time Bitcoin payments, allowing participants to use scans and hats for t-shirts, hoodies and hats at the BTC Inc. pop-up store. The system runs with lightning that resolves transactions from the main blockchain, and is faster and cheaper than traditional processing methods.

When customers scan QR codes at checkout, they square off what’s behind the scenes, including real-time exchange rates and confirmations.

The launch on Tuesday will be a public debut blockIt is still the most ambitious move to make Bitcoin “everyday money.” This is a pilot that is expected to expand from the Vegas strip to millions of merchants around the world.

Behind it is Miles Suter, the longtime product leader at the block.

Suter joined the company in 2017, when Cash App’s Bitcoin integration was still a Hackweek experiment.

“They needed someone who was deeply familiar with Bitcoin and the community,” he said, calling him an “early evangelist.”

Eight years later, he is helping out “connecting the blocks.” Working across cash apps, spirals, bit keys, and squares, embedding Bitcoin into every layer of the company’s ecosystem. According to him, square development is a natural next step.

Block hopes to begin paying Bitcoin to eligible square sellers later this year, with regulatory approval pending for 2026.

The launch is a surge driven largely by the “digital gold” narrative, which positions Bitcoin as a long-term reservoir of value rather than a daily exchange medium, as it trades near its highest ever high.

At the same time, Stablecoin laws are progressing in Congress, with more fintech giants following behind tokenized dollars.

The blocks take a different pass – they are mainly Bitcoin.

Suter said the company’s strategy is rooted in the belief that decentralized, unauthorized currencies remain important for the future of the Internet, and Bitcoin is still the best candidate to play its role.

Asked about the prolonged perception that Bitcoin is more suitable for holding than spending, Suter pointed to a familiar pattern. When Cash App first introduced Bitcoin trading, he said, it was met with hesitation and doubt.

“But again, someone has to be the first,” he said. “And it feels like we have the right DNA to move things forward.”

He called the development of the new square of the block’s broader mission to make Bitcoin more accessible and “a truly important milestone.”

The product is built on Square’s “Bitcoin Conversions” tool launched last year, allowing merchants to automatically convert a portion of their daily sales to Bitcoin. According to the block, this has deployed the feature to more than 1,000 sellers so far. And those who opted in have seen their Bitcoin holdings grow by around 70% over the past year.

This latest feature goes a step further, allowing sellers to accept Bitcoin directly at the point of sale.

If you are a company that doesn’t want to hold Bitcoin, there is no risk of exposure. Payments can be converted to dollars immediately.

“If Bitcoin could be another option for you as another payment method, such as Amex, MasterCard, Visa, or something like that,” Suter says.

For those who want to hold it, Block is building what Suter calls the “bitcoin for business” stack.

“If you want to accept it as Bitcoin, we offer a complete suite of products to manage it to look appropriately. That means converting daily sales, buying and selling from the balance of US dollars to Bitcoin, and withdrawing sales.

The announcement comes as some publicly traded companies are adopting cryptocurrency as a reserve asset for the Ministry of Treasury amid new attention on their Bitcoin strategy. However, the block targets another segment of the market.

“There’s a lot of talk about corporate Bitcoin right now,” Suter said. “But, as we did with the cash app, this is about bringing accessibility to little guys and everyone – we hope that small and medium merchants can benefit from Bitcoin.”

Block has yet to release any specific metrics, but Suter said all merchants who joined the Bitcoin Conversions Pilot are profitable. “All sellers are in the money and make money based on changing a certain percentage of daily sales,” he said.

Square’s Bitcoin Push combines into a wider ecosystem with blocks containing Bitkeys. Proto, a Bitcoin mining hardware and software line. Spiral, its open source development division. Cash App’s Bitcoin trading feature.

“We’re focused on creating a daily currency for Bitcoin,” Starr said. “We believe that the internet needs native currency, and that’s where everything was focused today.”