Marketing and Events Agency BluePrint Partners has announced a new value proposition as part of its agency brand repositioning.
Although BluePrint Partners has a client referral rate of over 90%, they conducted brand relocation exercises to clarify the wide range of work they offer to clients, particularly companies that may be very familiar with their agents.
The agency’s brand relocation process took six months and organized conversations with stakeholders, clients and external workshops to better communicate how blueprint partners could help their clients.
This reveals that BluePrint Partners unlocks value within their clients’ partner networks and clients through two different specialties.
Internal Enabling: BluePrint Partners transforms scattered sales channels, partner networks and internal teams into confident brand advocates through targeted programs that drive measurable growth. The agency accomplishes this through engagement programs, events and experiences, dealer and partner marketing services, portals and platform support and content creation. External Engagement: Blueprint Partners design and execute the brand experience that will enable your brand. By combining imagination with seamless delivery, Blueprint resonates with your audience and creates outstanding moments that will bring brand growth. Agents accomplish this through events, experience marketing, content marketing, production and digital services.
The value proposition is further explained in this video by Blueprint Partners CEO Mark Anand and Chief Revenue Officer Rhys Kirkham.
“We’re looking forward to seeing you in the future,” said Mark Anand, CEO of BluePrint. “As Blueprint Partners is approaching its 30th birthday, we’ve paused and looked back on the vast variety of jobs we’ve provided for our clients.
He added: “We can clearly explain how we can help our clients unlock business values through enabling internal teams and partner networks and attracting target audiences and stakeholders.”
As part of the agency’s rebranding exercise, Blueprint Partner has launched a new website.
This site will further explain how agents help their clients and help showcase some of their agency’s most exciting client campaigns.
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