Bluesky has launched an AI assistant called Attie that allows users to design their own social media algorithms and create custom feeds within the company’s AT protocol ecosystem. And let’s just say the reaction was hot.
Ati debuted this weekend at the ATmosphere conference sponsored by Bluesky. However, Bluesky’s user base did not embrace the new product. Instead, about 125,000 users have already blocked Attie’s Bluesky account, making it the second most blocked account on the network, according to open source data. Attie has just 1,500 followers. This means that there are approximately 83 times as many users blocking your account as there are users following you.
The only account with more blocks than BlueSky’s AI agent is Vice President JD Vance, with approximately 180,000 blocks. Atty also outperformed the White House account (122,000 blocks) and the ICE account (112,460 blocks). It’s a much-hated company that runs a politically left-leaning platform.
Bluesky did not respond to a request for comment prior to publication.
In exchange for Elon Musk’s overhaul of Twitter into the For many Bluesky users, the platform has served as a reprieve from the mainstream social internet, where AI search, AI chatbots, and even AI-generated video feeds are omnipresent, and Attie’s launch feels like a betrayal.
Others criticized Bluesky’s product priorities, noting that the platform still lacks basic features that were often requested, such as sending images via DM.
From Bluesky’s perspective, this product announcement isn’t as aggressive as it sounds.
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Jay Graber, Bluesky’s former CEO who recently transitioned into the role of CIO, wrote in a blog post that the company believes “AI should serve people, not platforms.”
“AI is currently simultaneously strengthening and undermining human agency,” Graeber wrote. “At a time when we need accurate information more than ever, the prevalence of low-quality AI-generated content is making public social networks noisy and less trustworthy. It’s becoming increasingly difficult to spot the signals when it matters most.”
Graeber argues that while there are certainly sinister uses for AI, the technology itself has a wide range of potential uses, some of which could benefit humanity. Social media is notoriously a poor place for sensitive discussions about emotionally charged topics. Again, AI deniers have good reasons to boycott this technology. The demand for more AI data centers and more computing power is already having a tangible impact on the environment and eroding culture.
Compared to the most aggressive uses of AI, Ati’s potential danger is laughable. But for Bluesky users, this anger is not at Attie itself, but at what it represents: capitulation to the idea that AI intrusion into everything is inevitable.
This article has been edited to reflect the relationship between Bluesky and the ATmosphere conference.
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