Dating app Bumble will soon launch a paid group date feature, Business Insider reports.
The feature, called Plans, is launching in New York and requires users to pay a flat fee to sign up for IRL Plans (small IRL gatherings). According to Business Insider, Bumble users can also invite their plus-ones, who will also have to pay a fee.
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After joining, users are asked if they like other participants and can match from there.
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Business Insider also mentioned a new Instagram account, @plansbybumble, which is currently private.
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The news comes weeks after Bumble founder and CEO Whitney Wolfe Herd announced that Bumble would be eliminating the swipe feature and promising a new experience. During a recent earnings call, Wolfe Herd talked about a new AI-powered Bumble, similar to an assistant or matchmaker, which sparked a backlash from online users.
As the app becomes more AI-powered, the company is also increasing its investment in IRL events. For example, several meetups will be held in New York City this summer. Plans is also not the app’s first attempt at helping users jump from screen to scene. In 2017, the app launched an IRL hub called The Hive and hosted other singles events in 2022.
Bumble’s revenue and paid users are down year-over-year, according to its latest financial report, so it’s no wonder it’s trying multiple strategies to win back users.
Tinder recently launched a similar double date mode, allowing users to invite friends to a group date. (But at no additional cost.) We’ve also added even more AI features, including Chemistry, our unique AI matchmaker. Tinder has also suffered some financial losses recently, but its latest earnings report suggests the decline may be slowing.
Mashable has reached out to Bumble for comment.
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