Stackadapt, a Canadian startup specializing in native advertising, has landed $ 235 million. The round was led by the teacher’s venture growth (TVG), a latter stage venture category of the Ontario State Teacher Pension System (OTTP), with brave growth partners and four other investors.
This latest investment exceeds $ 500 million in Stackadapt’s total funding, following the 300 million dollar support from the 2022 summit partner. The company did not disclose the evaluation of this round.
“This latest round will bring the Stackadapt total investment to more than 500 million dollars following the $ 300 million investment by the Summit Partners in 2022,” OTTP stated on Tuesday website.
The new capital can help Stackadapt grow the self -service demand advertising platform and expand the team. The size of the financing round is emphasized not only for the current size of the company, but also to secure local investment at the next growth stage.
One of Canada’s largest startup funding round
It is not the largest round in Canadian startup history, but $ 235 million is still a bigger salary. Other domestic other major funding rounds include $ 900 million in CLIO, $ 500 million of Cohere, and $ 700 million in TenStorrent.
The Canadian startup financing tendency to mirror global shifts, and artificial intelligence companies have earned most of the investment. The total number of transactions in 2024 decreased compared to the previous year.
Construction of next -generation advertising platform
Stackadapt, established in 2014 by Vitaly Pechnarkerskiy, Yang Han, and ILDAR Shar, started to reconsider program ads. The company is operated in three principles. We solve customer problem points in actual solutions, create advanced software using AI and automation, and provide speed, accessibility, seamlessly, self -service experience.
Stackadapt, headquartered in Toronto, has more than 1,300 employees in 19 markets. The platform supports Fortune 500 brands and agents connecting new viewers through brand content.
CEO perspective on changes in the industry
“The challenges faced by the marketing team are vast and evolved. Vitaly Pecherskiy, a co -founder and CEO of STACKADAPT, states:” I “to help them go ahead. We are working to build the most advanced and intelligent platform so that they can’t avoid their success. We are continuing the mission of promoting the growth within the STACKADAPT and using technology to create value in the company. “
Rick Prostko, a senior management director of TVG, has repeated this emotion. The company shows consistent growth and profitability while forming the future of marketing technology. We are impressed by their outstanding teams, powerful leadership, and focus on providing customer value. “
A giant quietly growing in programmatic ads
STACKADAPT grew outside the capital until 2022, when Summit Partners invested $ 300 million. Pitchbook data suggests that some of the investments are secondary and that transactions are composed as a minority. Estimated, the company’s evaluation at the time exceeded $ 600 million.
Programmatic advertisements are digital marketing backbones and account for more than 90 % of online ads. This attraction is the ability to provide the insights of performing performance that can be measured to marketing and provide more automated methods to maximize advertising revenue to publishers.
STACKADAPT offers a variety of services throughout the industry, including political campaigns, retail, B2B, travel, health care, financial services, etc. The advertising inventory leads to native advertisements, displays, videos, connected TVs, audio, and even in -game advertisements.
With fresh capital, STACKADAPT is preparing for the next growth stage, aiming to solidify its existence in program ads while exploring new marketing technology.
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