Meet the Aussie Athleisure Brand Coming for Your Favorite Labels

Earle started wearing CSB toward the end of 2024 in workout videos on her TikTok. The influencer-turned-entrepreneur would tag the label when people asked what she was wearing in the comments, and quickly, CSB started gifting her product, just in time for her run on Dancing With the Stars, where she posted near-daily, mostly in […]

Ib Kamara Departs Off-White | Vogue

Four years after succeeding founder Virgil Abloh as the creative lead at Off-White, Ib Kamara has departed the brand. In a statement on Monday morning announcing the news, Kamara said: “Off-White is bigger than any one idea, exactly as Virgil intended — a house with genuine values, rooted in culture, community, and the belief that […]

From ACOTAR to Fourth Wing: Should Luxury Invest in Romantasy?

For Marot, romantasy is a safe space for women and LGBTQ+ communities. “The world can be quite frightening for women and queer people in many countries, and I think romantasy specifically feels like a great escape,” she says. Vitally, the genre focuses on female characters. “A world is created that puts female pleasure at its […]

5 Emerging Designers on Running a Label in Japan

Designer: Kazuya YamachikaFounded: 2020Category: Menswear Background: Based in Okayama, Ancellm has access to some of the best factories in Japan, which facilitates an experimental approach to fading, texture, dyeing and washing. The combination of its fabric knowhow and accessible price point has allowed the brand to expand aggressively: it now has 90 stockists globally and […]

From Notting Hill to Rio: The Brand Guide to Carnival

In a matter of days, the streets of West London will be thronged with families, ravers, and historic sound systems for the Notting Hill Carnival (running August 30-31). Amongst them, a host of brand logos will appear at intervals, emblazoned across banners and freebies. It poses a perennial conundrum: what, if anything, makes a fitting […]

Should Brands Be Patrons of Art and Culture?

To celebrate the partnership, the brand hosted an event at their store with Substack during Cannes Lions, where it had French novelist Pauline Klein, fashion author Plum Sykes and international Substack head Farrah Storr host a panel on how brands can support artistry, creativity and deep thinking across Substack. “Today, evidence of genuine interest and […]

The Business of Katseye | Vogue

Three years ago, six young women — Sophia, Lara, Manon, Daniela, Megan and Yoonchae — were catapulted into instant global fame when they appeared on the Netflix reality show, The Debut: Dream Academy, beating 100,000 other contestants to be part of the pop group Katseye. The premise was unusual. Formed through a joint venture between […]

Should Luxury Brands Reduce their Prices?

Earlier this year, a medium leather Gucci Mercato tote bag, designed by Demna for Spring/Summer 2026, would have set you back $2,900. But in May, analysts at Bernstein noticed a shift: Gucci had quietly reduced the price of the tote by an estimated 20-25%. The move was part of a wider turnaround strategy for Gucci […]

Brand Heat: Why Winter Brands Are Going All In on Summer

This diversification into perennial apparel has huge financial potential. “In Q1 FY27, non-outerwear categories represented nearly 40% of our revenue, compared with approximately 5% five years ago,” says Baker. Moncler’s most recent earnings call revealed a strong response to its first “end-to-end” summer collection. “This represents the kickoff of a long-term commitment that we have […]