With Neon Rebels, Maisonette is Taking On the Tween Market
“Social media has completely changed how fast tweens discover trends, brands, and aesthetics. Kids are developing opinions about fashion and personal style so much earlier today, and they’ve become real co-pilots in household purchasing decisions,” she adds. In a recent study of Gen Alpha from research firm GWI, a “clear majority” of eight- to 11-year-olds […]
The Lucrative Vacation Menswear Opportunity
Versatility justifies the investment Justin Felizzari, who runs Cueva, a multi-brand boutique with locations in Manhattan and Brooklyn, has noticed a big shift both in how guys vacation and how they shop for it. “They are going to nicer hotels, more luxurious properties and destinations, and they’re thinking more about how they want to look […]
How to Pull Off an Influencer Trip in 2026
Gone are the days of the over-the-top influencer trip. Well, kind of. The influencer trip is not dead. This year, brands have shuttled creators to all corners of the world for short stints of content generation, from Mango in Greece and J. Crew tucked away in the Adirondacks, to Tresemmé in Morocco or Paris and […]
How to Attract Gen Z’s New Club Kids
On a balmy evening in July, the cobbled streets of historic Ibizan neighborhood Dalt Villa began to look more Berliner than Balearic. Streams of cool kids dressed in all-black tank tops, slip dresses and leather pants crammed into the old town, sipping cocktails as DJs slid faders. Only a few flyposters gave away that this […]
New York’s Still Here Is Heading West
Bucking trends Jumping into Hollywood doesn’t mean Still Here will stray from its pared-back product ethos. Eighty-five percent of Still Here’s product mix is denim, and 80% of denim sales are from core styles as opposed to seasonal, more trendy pieces. “It’s not trend chasing or newness or whatever. It’s just everyday sales,” Maurice says. […]
What Fashion Executives Are Reading This Summer
Fashion moves fast. From technological upheavals to an increasingly frenetic global trend cycle, industry leaders are constantly tasked with predicting what comes next — which is no small feat in 2026. The month of August offers some respite, a chance to reflect and reset before September kicks things into gear once more. That might look […]
The It-Kids of South Korea
It-Kids is a series in which Vogue Business spotlights the up-and-coming global talent brands need to know, in partnership with Launchmetrics and global Vogue editions. Luxury fashion is no stranger to South Korean talent. Brands from Louis Vuitton to Dior to Chanel boast a strong roster of K-pop brand ambassadors, and each fashion month, local […]
What You Missed at the Building a Career in Fashion Event
Aspiring fashion professionals gathered at the Vogue Business offices in London on Thursday night, for an evening of candid career advice and industry insight with features director Lucy Maguire, in conversation with sustainability editor Bella Webb. Together, they reflected on their journeys into fashion, sharing the lessons, challenges and defining moments that have shaped their […]
Morgane Sézalory Is Introducing a More Mature Sézane
The new Sézane, she says, will be slower, more intentional. “I decided to stop the rhythm. I really said, ‘OK, we are going to stop the growth,’” Sézalory says. New items will be released on a monthly cadence, but more edited. It’s a risky move to change Sézane’s formula as its mainstream success is peaking […]
A Shoulder to Try On: The Street Style Way to Do Power Shoulders
With the recent release of The Shards, a series based on Bret Easton Ellis’s chilling horror novel, we can’t help but find ourselves reminiscing about ’80s style, an era of fashion that, these days, tends to receive more scorn than nostalgic reminiscences. Much comes to mind when someone mentions the Decade of Decadence: neon workout […]