First Conference News Creative Leader Summit With the summit coming quickly, Conference News spoke to some speakers and panelists about upcoming sessions, the importance of bringing together creative leaders, and the biggest challenges facing creative leaders today.
The summit will be held at De Vere Horsley Estate on June 11th and 12th to bring together senior creative figures from the agency community, discuss challenges, share best practices and bring together senior creative figures from the agency community as they deliver creative vision for an immersive live and brand experience. For more information about the summit, click here.
In this interview, I spoke to Hope Lewington of Lewington, creative director at CTL Communications. Lewington will speak on the second day on a panel called “The Creative & Production Relationship: Friction to Flow.”
The panel discusses mutual respect, shared language, and joint problem-solving methods for which the most effective institutions are creative visionary and logistics masterminds. She will discuss with Laura Lucas, Head of Creative & Events at UKSV Ltd, Nick Thomas, Executive Creative Director of BCD UK and BrandFuel, Head of Technology Production at Stuart Button.
What made you say yes to speaking at the Creative Leader Summit?
I have always believed in the power of creative leaders who learn from one another, not just sophisticated results, but behind the scenes reality, such as struggle, pivots, tensions, breakthroughs. The summit felt like a great space to honestly share, connect meaningfully, and provide something useful to others walking along similar paths.
Why do you think it’s important for creative leaders in our industry to come together now?
Because the world has not slowed down, and expectations for us have not been suppressed. But we are not robots. We are manufacturers, feelers and challengers. Coming together, you get a rare pause to reflect, recharge and remind each other that creativity is a team sport rather than a solo act.
Take a peek at what your session has to offer.
It sees the relationship between creation and production, friction, flow, and everything in between, raw and honest. I’ll talk about where it breaks, what works, and how to turn tension into fuel rather than fire. There are no buzzwords. There is no sugar coating. Just a real thing.
What are the important ideas and takeaways that people hope to leave your session?
We are opening up a creative production relationship. There’s the truth, not post-it notes or process diagrams. Friction, F-bomb, a fragile balance between vision and logistics. We dive into the rough things that make the difference between great ideas that fly and the flat ones.
Who are your sessions targeting and why should they come together?
If you’ve ever noticed that “they just don’t get it,” then whether you’re creative or the creator, this is for you. It’s for those who want better collaboration, less wire, and more fun pieces.
How did you land on the topic you are talking about, was it driven by personal experiences and industry trends?
both. I’ve been fortunate to work with incredible producers who challenged me, saved me, and made my job even better. However, I also felt a stab of disbelief or inconsistency. This topic felt like an opportunity to delve into why it happened and how to fix it.
In your view, what are the biggest challenges faced by creative leaders today?
Border the gap between big ideas and real-world implementation without losing your magic. It’s easy to get stuck on either side of that disparity. Real leadership comes from learning to walk the line and taking others to you.
How do you maintain your creative edge in a fast-paced industry like ours?
I fight for the universe. You don’t know the space to think, feel, space, and answer right away. And I lean on the tension…it’s where the best ideas often lie. Also, be surrounded by people who not only support you, but also challenge you.
What advice would you give to the next generation of creative leaders?
You don’t have to have all the answers. But you need to be concerned about the work, the people, and the processes. Be the kind of leader who listens hard, protects creativity as it is sacred, knows when to fight for ideas and when to evolve it. That’s the leadership that continues.
Click here to sign up to attend the Conference News Creative Leader Summit.
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