CVENT has announced that it has acquired spatial event design technology company Prismm.
Over 5,500 event venues, hotels, planners and vendors use Prismm to connect, collaborate and design immersive event spaces and experiences within dynamic virtual environments.
With the acquisition of PRISMM, CVENT is strengthening its commitment to setting industry standards for immersive 3D event diagram technology, providing value for both event and hospitality experts.
The key benefits of immersive, interactive event design technology include:
For hotel managers and venue operators
o Streamlined Event Creation: Online diagram tools accessible to all key stakeholders reduce planning times and increase the accuracy of event design.
o Sales and Marketing Promotion: Dynamic 3D Virtual Tours allow prospects to explore every aspect of real estate and meeting space from anywhere.
o Improved customization and competitive differentiation: Advanced event design technology gives hoteliers a competitive edge, while branded virtual walkthroughs deliver client vision and lasting impact.
For event experts
o Simplified Sourcing: If time and budget are tight, online diagram tools speed up venue sourcing with virtual site visits and accurate space visuals.
o Enhanced Planning: Precision floor plans and templates help planners visualize layouts, discover problems early and ensure smoother and more accurate event execution.
For both hospitality and event experts
o Collaboration Improvements: Cloud-based diagrams enable real-time collaboration between all stakeholders and decision makers.
o Seamless Communication: Advanced spatial design tools allow planners to share detailed virtual event spaces, improve communication and streamline decision-making.
“We are pleased to announce that Jim Abramson, Vice President of Product Management, commented: “In today’s digital-first landscape, online collaboration is a mission critical to getting your business done. In an uncertain environment, there is a need for ways to interact and interact with customers and prospects to ensure they are on the same page.
“Given the vast global network of over 145,000 planners and nearly 340,000 hotels and venues, we understand what timely event experts and resource-constrained hoteliers need to deliver bigger events. Collaborative and easy-to-use event design technology is exploring predictions among many event organizers. The event planning process and maximizing the group business revenue.”
“We’re looking forward to seeing you in the future,” said Yaron Lipshitz, CEO of Prismm. “We have mercilessly worked to help our customers connect, collaborate and trade beyond an immersive virtual environment for us to be able to connect, collaborate and trade. We are proud to announce this next chapter as part of CVENT.
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