San Jose, Costa Rica, May 13, 2025, Chain Wire
DoubleUP is a blockchain-based casino platform that runs on SUI networks and is designed to integrate games with distributed finance (DEFI) elements. It aims to provide a combination of real-time betting capabilities and over-chain transparency, providing a new framework for digital gambling within the Web3 space. The platform incorporates what is called the “GambleFi” model, positioning it at the intersection of gaming and distributed finance by introducing mechanisms of both active participation and passive engagement through its Defi infrastructure.
By Healthy Degen, visionary Web3 builder and former Mysten Labs developer DoubleUp was designed by The Bold for The Bold. The goal is simple. It’s about bringing the excitement of a real casino into a decentralized world and rewarding users to participate not only in gambling but in the growing gaming economy. From day one, DoubleUP placed community, creativity and cryptographic utilities at the heart of its roadmap.
At Core, DoubleUP is a decentralized casino offering a wide range of games, from classics like Coinflip, Roulette and Slots to high-stakes scruffles and million-dollar lottery tickets. But what sets DoubleUp apart is the way it has acquired the very foundation of not just casinos, but player participation and rewarding debt.
DoubleUP operates as a community-oriented platform and incorporates a reward system designed to attract participants beyond traditional casino gameplay. The platform includes features such as raffles, lottery tickets, referral programs, and leaderboard-based incentives, allowing users to receive rewards through active participation. A prominent component of the ecosystem is the DoubleUp Citizen NFT. This allows holders to access exclusive perks. On May 10, 2025, DoubleUP launched an Airdrop that distributed over $100,000 free spins to citizen NFT holders as part of its Community Rewards initiative. Along with the launch of $Up Token, the platform also introduced a $100,000 contest per month. Through these mechanisms, DoubleUP aims to encourage a variety of user activities, including retention, play, and staking.
Unihouse, the Defi component of DoubleUp, introduces a bet-linked yield mechanism that integrates with a wider platform. Unlike traditional staking or liquidity agricultural protocols, Unihouse allows users to deposit supported tokens and earn returns that correlate with platform betting volumes and house edge outcomes. This model is configured to affect the yield distributed to tokenstakers, allowing for mutually dynamic dynamics between active bettors and passive participants. This approach also allows for the use of tokens that do not provide native staking capabilities within other protocols.
And now, the moment you push DoubleUp into the spotlight, the Stelstoken fires is $Up.
On May 11, 2025, DoubleUp launched its $$ token completely without prior notice, dropping straight into the market with a $40 million full dilution rating (FDV). There is no pre-hype. There is no advantage. Pure gamblefi energy. Within 24 hours of launch, $UP surged in both volume and visibility, sitting at a $53 million FDV at the time of this writing. Early followers were rewarded, and a new chapter of Double Up officially began.
The $up token plays multiple roles within the double-up ecosystem, such as promoting the purchase of lottery tickets, promoting the distribution of gameplay rewards, and enhancing yield mechanisms within Unihouse. Keeping $UP gives users access to core utility features across the platform.
DoubleUP raised $4 million in the seed funding round at a $40 million valuation. The round was led by Karatage, with participation from Mysten Labs, Selini Capital, Eblock Capital, Comma3 Ventures, Alpha Dao and Auros. These participants represent a range of experiences across venture capital, blockchain technology, and online gaming sectors. Funds will be allocated to infrastructure development, the launch of additional betting products, and international expansion efforts.
DoubleUP plans to offer it to include sports betting, poker and time-limited campaigns with prize pools. These additions are designed to expand the platform’s appeal across a variety of user profiles, including active bettors, strategy-focused participants, and passive token holders.
The platform works without a mandatory grasp of the requirements of a required customer (KYC) and provides users with open access to its features and reward systems. With continued development, DoubleUP is located within a new category of the GambleFi platform, combining decentralized financial tools with a blockchain-based gaming experience.
About DoubleUp
DoubleUP is a next-generation distributed casino that redefines the way users interact with cryptography through high-stakes gaming and Defi innovations. Founded by a team of veteran engineers, DoubleUP was built with one core belief. Crypto must be thrilling, rewarding and community-driven.
contact
Business Development
Telegram @mikecantmiss
Double up
doubleUpfun@proton.me
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