Just hours after the successful launch of its latest AI model, the Grok 3, Elon Musk’s AI startup Xai is stepping into AI gaming with plans to launch an AI-powered game development studio. Musk confirmed the news in a quick response on X (formerly Twitter) after user Dima Zeniuk posted about the rumored studio. Mask responded with a simple “yes.”
“Elon Musk’s Xai is planning to launch an AI game studio,” Zeniuk posted. Musk replied “Yes.”
Yes https://t.co/txlpmvjjjp
– Elon Musk (@elonmusk) February 17, 2025
The idea is nothing new. In November, Musk suggested frustration with the gaming industry’s state and called for corporate grip in many studios. “Too many game studios are owned by large companies,” he posted. “We’re starting an AI gaming studio again to make the game great.”
Too many game studios owned by large companies. @xai will start AI Game Studio again to make the game great! https://t.co/ur4nfodyfd
– Elon Musk (@elonmusk) November 27, 2024
Xai, known for developing Grok AI models, is about to deploy the Grok-3, an upgraded model that promises better inference power compared to its competitors like Openai’s ChatGPT. The model is expected to be released by the end of the month.
Musk has been speaking up about his belief that AI can inject fresh creativity into the game. He sees the new studio as a way to enable developers, especially small teams, to build attractive, high-quality games without the need for a deep pocket of the corporate giant.
Details of the studio’s first project are still wrapped, but the vision is clear. Combine AI and game design to create a more immersive and dynamic experience. If successful, the move will shake the industry and provide indie developer tools exclusively for BigName Studios.
With Xai’s latest advancements and bounded achievements, the gaming world may soon witness a new chapter in AI-driven entertainment. stay tuned.
Elon Musk and Zay Team
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