The bearded kitten, a global creative experience agency known for its festival-inspired approach to fun, has appointed Vinny Panchal as its managing partner to bolster the company’s Australian business.
The bearded kitten returned to Sydney on March 26th to already build momentum in the Australian market with the Mailchimp FWD conference.
The event is built on the company’s global portfolio, including transformational experiences from Amazon, Netflix, Google, LEGO and MailChimp.
With a study showing that 67% of APAC consumers want deeper brand connections, Panchal will focus on applying a festival psychology approach for bearded kittens to help brands create even more meaningful experiences for Australian audiences.
With over a decade of experience at Jack Morton Worldwide and track record at agencies like Weber Shandwick, Panchal works with creative and technical talents to promote the growth of bearded kittens in Australia from its headquarters in Sydney and prove that brand revitalization has the same emotional impact as a cultural festival.
The Panchal stated: “In a world where creative experiences have become increasingly predictable and programmable, I was immediately drawn to the unique festival-first approach of whiskered kittens to audience engagement.
He adds: This isn’t just an enlargement of our footprint.
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