Yellowfish has appointed global event specialist Endelion King as business director.
This appointment reinforces Yellowfish’s commitment to building a collective of channel specialists dedicated to creating experiences to truly realize their brand through an immersive, innovative approach.
King is an experienced incentive and event creator, bringing a track record of providing some of the world’s most well-known brands with outstanding experiences all over the world.
As business director, King uses multi-industrial expertise to drive creative solutions for key clients around the world, ensuring that every project has a measurable impact on brand and business goals. From launching major products to managing complex event logistics across the continent.
“We’ve been working hard to get the most out of our lives,” said Laura Pace, managing director of Yellowfish.
She added: “His product knowledge is second to none and I’m pleased that he’s on the team. The demand for unique, innovative experiences for the brand have never been higher than ever, and I can’t wait to work together.”
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