Google on Thursday launched a comprehensive AI platform for enterprises called Gemini Enterprise. This is the Alphabet-owned company’s latest effort to compete with Anthropic and OpenAI in the rapidly growing workplace AI tools market.
As part of the launch, Google announced several new Gemini Enterprise customers, including software design company Figma. Klarna, the buy now, pay later company. Gordon Food Service, a food service distributor; Australian retail bank Macquarie Bank. Cruise line Virgin Voyages has deployed more than 50 specialized AI agents capable of autonomously performing tasks on Gemini Enterprise.
Gemini Enterprise builds on the company’s previous efforts to bring AI capabilities to business. But Google insists that this should not be mistaken for a simple rebranding, despite the constantly changing and sometimes overlapping nomenclature used in its enterprise brand, Google Workspace. For example, Google Workspace adopted the Gemini brand in February 2024 and announced an add-on-generated AI product called Gemini Enterprise available to enterprises. Google retired its Workspace Gemini Enterprise add-on earlier this year after starting to build AI capabilities into its Workspace Business and Enterprise plans.
Gemini Enterprise, launched Thursday, is not an add-on product to Workspace. It is a separate secure platform under Google Cloud that serves as an AI agent toolkit. Essentially, it’s a set of tools that allows businesses to build and deploy their own AI assistants. Google Cloud CEO Thomas Kurian described it in a blog post as “a new gateway to AI in the workplace.”
Gemini Enterprise is designed to help businesses securely create, share, and use AI agents for a variety of workplace tasks, including sales, marketing, engineering, human resources, and finance. Google also said that for the first time, these AI agents can now access, combine, and analyze information from internal systems and Google AI tools such as Code Assist and Deep Research within a single enterprise workflow.
All of this work is done through the Gemini Enterprise chatbot, which connects to employee data including Google Workspace, Microsoft 365, and business applications such as Salesforce and SAP. The platform includes Google’s Gemini AI model, along with other products such as a collection of pre-built Google agents for deep investigation and data insights, a no-code product that allows employees to analyze information and automate internal processes, and a central governance framework that allows users to visualize, secure, and audit all their agents from one place.
This new “gateway to AI in the workplace” comes at a price. The company says annual Gemini Enterprise Standard and “Plus” editions start at $30 per seat per month. The cheaper Gemini Business annual plan, aimed at small businesses, startups, or individual departments within a large company, costs $21 per seat per month. Google says the business version will go on sale Thursday and includes a 30-day free trial period for all customers.
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Gemini Enterprise reflects Google’s latest effort to capture a larger share of the increasingly crowded enterprise market as generative AI becomes more important as a workplace tool. Fast-growing AI startups Anthropic and OpenAI offer enterprise products and both have high-profile customers.
OpenAI says on its website that it has 5 million business users of its ChatGPT Enterprise product, which it launched in 2023. This month, Deloitte announced plans to roll out Anthropic’s chatbot Claude to approximately 500,000 employees worldwide.
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