American toy maker Hasbro has acknowledged the cyberattack and said it could take “several weeks” to resolve the incident.
The owner of the Transformers, Peppa Pig, Dungeons & Dragons and other properties said Wednesday in a legally required disclosure to the U.S. Securities and Exchange Commission that it detected the intrusion on March 28, which led the company to take down some of its systems.
Hasbro said it continues to implement and deploy business continuity plans that will allow it to “take orders, ship products, and conduct other essential operations until we resolve this situation.”
Parts of Hasbro’s website appear to be down as of Wednesday, TechCrunch confirmed. One error message indicated that the site was “currently undergoing maintenance.”
The company said it had requested assistance from cybersecurity experts, but said it was “continuing to implement measures to secure our business operations,” suggesting hackers may still be within its systems.
It is unclear what specific cyberattacks, such as ransomware, were detected.
In an interview with TechCrunch, Hasbro spokeswoman Andrea Snyder reiterated much of what was said in the SEC filing, saying the company “took swift action to protect our systems and data,” but declined to answer questions about the nature of the cyberattack or whether the company had received any communications from the hackers, including demands for money.
Hackers are increasingly targeting large enterprises to steal data and extort ransoms from corporate victims, while also disrupting operations and potentially causing lasting financial damage. In 2025, Jaguar Land Rover was hit by a cyberattack that shut down car manufacturing lines for months, prompting the British government to step in with a $1.5 billion bailout guarantee to prevent the company and its supply chain from collapsing.
In a public notice to investors, Hasbro said these interim measures would need to be in place for “several weeks until the situation is fully resolved” and warned of delays.
The company said it was not immediately clear whether any data was stolen and that an investigation is underway to determine the full scope of the breach.
Hasbro is one of America’s oldest toy and entertainment products manufacturers, with more than 5,000 employees. The company also owns the intellectual property rights to major toy, game and consumer brands such as Monopoly, My Little Pony and Magic: The Gathering.
Updated to add comment from a Hasbro spokesperson.
Do you work at Hasbro and know more about its data breach? Contact this reporter via encrypted message at zackwhittaker.1337 on Signal.
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