Headbox, the Digital Meeting and Events Platform, has released its latest white paper entitled “The New Aesternee – To Events Generation Game and Win.”
The whitepaper was introduced by Karen Hutchings (formerly Ey Global Head of Travel, Meetings & Events) and will explore the evolving landscape of event participants in 2025, developing new insights, emerging trends, and strategies to redefine event planning and experience.
The report features a range of interviews with leading event industry experts, providing informed insights on innovative strategies to reduce dropout rates both today and in the future.
Hatchings said: Our findings challenge long-standing assumptions and invite event experts to innovate, engage and create unforgettable experiences. ”
In the white paper: key highlights
Who are the “new event participants”? – Discover that modern participants surpass traditional generation labels with a unique blend of digital ency, diverse backgrounds and demand for personalized experiences. High-tech Forward or Bust – explore how digital solutions, analytics, and hybrid event formats meet the high expectations of today’s event participants, as well as how they meet. Practical strategies for engagement – Gain practical, real-world insights from industry experts who create memorable events that will attract audiences ever since the lights go down. Insights across Spectrum – The whitepaper explores how a wide range of audience segments, from C-Suite executives to middle managers and emerging talent, can succeed and encourage event participation.
Headbox Managing Director Grace Louisy said: This white paper is a must-read for anyone hoping to go beyond the curve.
You can read the full white paper here.
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