The Identity of the Experience Agency, part of the Human Network, has released its latest white paper. This paper is designed for brand leaders, event buyers and CMOs with the title of shaping the future of immersive experiences.
Contributors to the whitepaper include Kate Dawkins, Multi-Bufft Award-winning video designer and frameless curator Rosie O’Connor, creative director David Wakefield, and Dan Colborn, executive creative director of Identity.
The whitepaper explores the evolution of immersive experiences, the role of technology in audience engagement, and how brands can create multisensory interactions.
With insights from Identity’s Human Experience events, the white paper highlights trends such as AI personalization, projection mapping, and spatial audio. It also explores the effectiveness of storytelling as a foundation for immersive brand experiences.
“We’ve been working hard to get the most out of our business,” said Dan Colborne, Executive Creative Director, Identity. Create moments that resonate on an emotional level by blending cutting-edge technology with compelling storytelling. ”
Human Network CEO Michael Gietzen added: “The future of events is about deeper audience connections. As a human experience agency, identity continues to push the boundaries of creativity and technology to create truly transformative brand experiences.
This paper shares expertise from thought leaders of experiential spaces and is worth reading what they have to say. ”
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