A California ju-degreement discovered Meta in violation of state user privacy laws in a class action suit raised by a Flo user who claimed that The Tech Giant collected private menstrual health data without user consent and used it for advertising tracking purposes.
The plaintiffs claim to represent millions of FLO users, violating California’s privacy invasion laws as they accuse FLO and Meta of collecting period dates and fertility goals without permission via FLO’s app.
The lawsuit, filed against FLO in 2021, named Meta, Google and Ad Analytics Companies AppFlyers and Flurry as defendants, but Google resolved the case in July and Flo did so earlier this month.
“This verdict sends a clear message about the protection of digital health data and responsibility for big technology,” said Michael P. Kanty and Carol C. Vilgas.
“Companies like Meta, who can secretly benefit from the most intimate information of their users, need to be held responsible. Today’s results reinforce the fundamental rights of privacy, especially when it comes to sensitive health data,” they added.
Meta opposed the verdict, saying the company never stole Flo users.
“We are vigorously opposed to this outcome and are exploring all legal options. The plaintiff’s claims to meta are simply false. User privacy is important to meta, so why we don’t want health or other sensitive information, and why our terms prohibit developers from sending multiple people.”
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Last year, Flo raised $200 million in Series C funding from the Atlantic General, at a valuation of over $1 billion.
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