X CEO Linda Yaccarino resigned from her role two years later on Wednesday morning.
“When @elonmusk and I first spoke about his vision for X, I knew it would be a lifelong opportunity to carry out the company’s extraordinary mission,” Jaccarino wrote. “I am extremely grateful to him for protecting free speech, turning the company around and letting me take responsibility for turning X into all my apps.”
X’s owner Elon Musk responded, “Thank you for your contributions,” and made no other comments on the future of the CEO role at X.
Jaccarino was not open about why she was leaving her role, but she announced it a few hours after X’s AI chatbot Grok went offline after going to the anti-Semitic Tyrade. Her departure also comes on the same day that Musk is supposed to reveal the Glock 4.
Yaccarino joined Musk’s ownership for just a few months, leaving him in his long-standing role as chairman of NBCuniversal’s global advertising and partnership.
Yaccarino was brought as X CEO to maintain a relationship with advertisers amid a major change in platform leadership when Musk bought Twitter, taking into account her height as an advertising executive.
Her job was not easy. Within his first six months of office, Musk used his personal X account to support the anti-Semitism “great replacement” plot, and other exposed conspiracies like Pizzagate. He sued nonprofit research groups like the Center to counter Digital Hate and Media Matters. It published a report highlighting the XX display next to ads for companies such as IBM and Apple, and left them and other major advertisers the platform.
Jaccarino probably tried to repair her relationship with the advertiser, but Musk continued to complicate her efforts. On stage at the dealbook meeting in November 2023, Musk was asked about these suspensions in the ads, replied, “I’ll go for myself,” and waved to the audience, referring to Disney CEO Bob Iger, who was present, saying, “Hey, Bob.”
Musk apologized for these comments and Jaccarino stood by his side.
“X allows for independence of information that is offensive to some people,” she said at the time. “We are a platform that allows people to make their own decisions, and here is my perspective when it comes to advertising. X stands at a unique and incredible intersection of freedom of speech and Main Street.
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