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Home » MediaWorks announces a paid media masterclass series for the AI ​​era
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MediaWorks announces a paid media masterclass series for the AI ​​era

userBy userJune 18, 2025No Comments2 Mins Read
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Based on the success of the SEO MasterClass series, which attracts over 2,000 participants from major UK brands, MediaWorks is currently launching a new series focused on paid media, one of the fastest evolving areas of marketing.

The Paid Media Masterclass series is based on the momentum of recent collaborations between Mediaworks and LinkedIn. Here, the two organizations worked together to provide a dedicated session that unlocks the full potential of paid media on the world’s leading B2B platform.

This growing series reflects MediaWalks’ commitment to providing deep and practical insights across its most important platforms.

Each 30-minute session is hosted live online, providing marketing professionals with the opportunity to learn from key experts in real time and engage with Mediaworks’ senior talents in person.

Future paid media master classes:

MasterClass 1: Brand Planning – Learning Market Opportunities
Friday, June 27th, 10am
Speakers: David Norris, Rebecca’s Friend, James Johnston Masterclass 2: Creative Excellence – How to stand out through paid media
Friday, July 11th, 10am
Speakers: David Norris, James Johnstone, Andy Blenkinsop Masterclass 3: Performance Marketing – Automation: Is AI the answer?
Friday, July 25th, 10am
Speakers: David Norris, James Johnston, Claudia Charlewood

“We are pleased to announce that we are committed to providing a wide range of services,” said David Noris, CEO of Mediaworks. “Paying media has entered a new era where strategy, creativity and automation need to work seamlessly. This masterclass series will help brands level up their brands and close them in the future. It extracts more value from each pound spent.”


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