Brand experiences are more immersive, shareable and culturally relevant than ever before.
Behind the scenes? A bold, inventive fleet of institutions creates headlines and creates moments that illuminate social feed. There are several agents behind the event.
Tik Tok Live Fest
Agency: I saw a present
Tiktok Live Fest celebrated the platform’s top 650 creators with four immersive events in a week at three London venues. From logistics to production, all details were managed via a custom multilingual platform with RFID wristbands for seamless access, transport and interactivity.
The experience blended the physical and digital worlds tailored for live creators, including boxing-themed live battles, ASMR booths and 48 Slave Gloves linked to RFID. The Pinnacle event, the Global Awards Ceremony, was live streamed on Tiktok’s main channel hosted by Jason Derulo, with performances from Tiktok Stars and Zara Larsson attracting over 3.5 million viewers.
Lululemon ‘Together We Grow’ Campaign
Agent: Park
Marking global mental health days and as part of Lululemon’s “Together We Grow” campaign, the park collaborated with Lululemon to plan and deliver an exercise, diet and connection night for 100 guests.
With the aim of attracting new brand guests and breaking the mold of previous brand experiences, the agency partnered with local dining collective dinners for local chefs and creators of recipe content Ben Lipett. Additionally, all proceeds from ticket sales have been donated to calm the UK down.
The park, held over two nights to double the number of guests who could enjoy the experience, has worked closely with Lululemon and its dining partners to curate a program that prioritizes the concept of unity from entry to exit.
Dacia Most Remote House Media Drive
Agency: Strata
With a bold demonstration of abilities and adventure, Dacia Duster 4×4 redefines the meaning of “going anywhere” by bringing a group of journalists, content creators and Dasia owners on an extraordinary expedition to Skiddaw House, the UK’s most distant home.
The event, brought life to life by Strata, seamlessly combining precision planning with creative talent to immerse participants in an unforgettable journey of exploration and connection, introducing Duster’s off-road capabilities.
Against the breathtaking background of the Lake District, the spirit of the Dasia brand was woven into every detail of the experience. Dassia challenged Strata to not only showcase the off-road capabilities of the Duster 4×4, but also create events that embody the brand’s adventurous spirit in a way that captivates journalists, content creators and loyal Dassia owners.
This immersive, experiential activation achieved notable results, generating over 3 million social media impressions (including 95K organic), 177.8 million potential editorial views, and 100% positive emotions across all channels.
McDonald’s Best Burger Sensolium mm
Agency: I saw a present
To celebrate McDonald’s 50th anniversary, we saw a seen present partnering with a red consultant to offer the “best burger sensorium.” McDonald’s First 360° Immersive Experience.”
The event, held over two days on Outernet, welcomed over 5,000 guests and explored interactive zones including life-size boring bread, warm grills, huge cheese structures and a maze of lettuce.
McDonald’s burger changes were displayed on a huge 8K screen, and guests received MyMcdonald reward points to try out the new burger. The activation was ranked fourth in the 2024 Campaign Magazine Top 10 Experiences, generating 3 million social views, 233 compilation articles, and provided measurable uplifts in engagement and sales.
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