Spatial Analytics Firm, Meshh has announced the launch of a new Vantage: analytics platform designed for agents, event organizers, brands and experience sectors.
Vantage is a self-service platform used in events such as tours, festivals, trade shows, pop-ups and more. It works with Meshh’s sensors, allowing clients to set metrics, connect with existing tools, and measure spatial data and campaign outcomes.
This new platform represents an upgrade to Meshh’s spatial analysis capabilities, with enhanced UI/UX, improved user management, and advanced customization options.
Meshh uses passive, privacy-compliant sensors to collect anonymous location data and provide insights such as residence times, visitor flow, engagement, and repeated visits.
Meshh CEO Caroline McGuckian explained: “Meshh Vantage is a step change in the way agents and brands use spatial analytics. We have completely redesigned the user interface to include intuitive navigation and customizable event dashboards based on the specific needs and preferences of each client.
“There’s an exciting suite of additional vantage features to be announced in 2025, especially the ability to automate complex, powerful metrics such as flows and user journeys, and direct plumbing of industry-leading benchmark data and event comparison capabilities,” added McGuckian.
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