The meta platform on Monday announced that it would offer ads to WhatsApp, but emphasized that the ads are “built with privacy in mind.”
Advertising via a story-like status feature[更新]It is expected to appear in the tab. This will allow you to view temporary sharing of photos, videos, audio notes and text 24 hours a day. These efforts are “developing gradually,” according to the company.
Media Giant, which acquired WhatsApp in February 2014 with a record of $19.3 billion, first announced plans for advertising in November 2018 on Status Way.
Meta also argued that the implementation of advertising was developed in the “most privacy-oriented method possible” and would merely use limited information to serve the advertising.
“Your personal messages, calls and status will remain end-to-end encrypted, meaning no one will see or hear them,” the company said.
“To view ads for a status or channel you’re interested in, use limited information such as your country or city, language, follow channels, and how you interact with the ads you see.”
It’s worth noting that if you add WhatsApp to Accounts Center, Meta uses ad settings across users’ accounts, including Facebook and Instagram. Adding WhatsApp to Accounts Center is an optional setting and is off by default.
The accurate nature of the information collected is
Country code and age (if applicable) device information such as general locations for language settings, city or country activity, such as city or country activity, how to interact with ads where status or channels follow, content that channels involve people, and other apps in the meta that show activity in other apps
Additionally, Meta said it would not sell or share a user’s phone number with marketers, nor would it utilize users’ personal messages, calls and groups for ad targeting.
“By default, WhatsApp can remove or change your personal information (such as a phone number) before sharing it with Meta, allowing Meta to only suggest advertisements that appeal to people who cannot identify individuals and share broad characteristics, such as people in the same general area,” WhatsApp said.
WhatsApp has long been sold as a more private and secure messaging platform. However, forays into advertising could color their reputation as the company tries to balance user functions in order to monetize its services.
This development is so that Meta adds a warning prompt to the Meta AI chatbot app and then allows users to share the Artificial Intelligence (AI) prompt with the public discovery feed following reports that users accidentally share the chat.
Privacy and security experts criticized the feature, saying that the Mozilla Foundation has not made it clear that the app can access user sharing prompts by anyone in the world.
“Prompts to post will be published and displayed to everyone. Other meta apps may suggest prompts by meta. Avoid sharing personal or sensitive information,” the message reads. This change was first reported by Business Insider.
Source link
