MMGY is an integrated marketing and communications agency and has appointed Bethfriedman as the new executive vice president and managing director of the UK.
Following the massive recruitment process, Freedman will lead all of the UK’s integrated operations. We will work closely with Caroline Malltrey, president of MMGY Global EMEA and EVP Detlef Freiherr von Weitershausen-Haner, a business unit in central Europe, to advance MMGY’s vision and growth.
Freedman brings a wealth of senior experiences and proven track record from award-winning creative and media agencies in both the UK and the US.
As a transformative leader, she has consistently and impressive results by setting a bold vision, driving business growth and fostering high-performance, multicultural teams.
Moultree said: “The UK is a key market in our global strategy and MMGY’s fully integrated, client-centric approach in the region can provide a surround sound campaign that truly moves the needle.
Freedman added: “MMGY’s magic starts with a powerful foundation of data, combining it with over 40 years of unique audience research and innovative technology that leverages the power of client data.
She continued: “This gives teams access to unparalleled insights that spark creativity, ensure effectiveness across the integrated service set and maximize efficiency.”
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