Oura announced Thursday that it has acquired Doublepoint, a startup specializing in technology that combines artificial intelligence and biometric data to allow users to control wearables with simple, natural movements. Financial terms of the deal were not disclosed.
This move paves the way for the company to incorporate these controls into its Smart Ring.
“Doublepoint’s technology helps devices understand small hand movements, so navigating between different interfaces feels faster and more natural,” Oura said in a press release. “Layering Oura’s continuous sensing and insights allows us to create a new kind of quiet, useful functionality that works in the background and makes our daily lives a little easier.”
The company believes the next stage of wearable AI will be powered by a combination of voice and gesture, and believes the acquisition of Doublepoint will accelerate its vision to power more ambient AI experiences.
This acquisition follows a successful year for Oura and the smart ring market as a whole. The company’s most recent valuation was last fall at about $11 billion. Oura has sold 5.5 million rings to date, a notable increase from the 2.5 million reported in June 2024. The company expects sales to exceed $1.5 billion in 2026.
According to a report from Bloomberg, the smart ring market itself will see a nearly 51% increase in shipments in 2025, with Oura leading the way in this category, according to market research firm IDC.
Oura has acquired a team of AI architects and builders from Helsinki-based Doublepoint, including the four founders, who he says will be central to designing and delivering the AI experiences that will define the future of wearable companies.
“As we continue to build the next era of Oura, strategic acquisitions play a critical role in accelerating our growth and expanding what we can do with our devices and platforms,” Oura CEO Tom Hale said in a press release. “Welcoming the Doublepoint team to Oura strengthens our bench of world-class talent, strengthens our long-term commitment to growth in Finland, and enables us to move even faster to deliver intuitive, human-first experiences to our members across devices, services, and environments.”
This is Mr. Oura’s fourth acquisition. The company previously acquired Bay Area-based health tracking startup Sparta Science, metabolic health startup Veri, and digital identity startup Proxy.
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