In an age where Netflix knows how you watch, and Spotify curates your perfect playlist, why do we treat all event participants the same thing? The event industry is finally catching up. Personalization is not an option. It distinguishes memorable experiences from unforgettable experiences. Hugh Reese of Grip explains how to get it right.
Beyond Name Badge: What is True Event Personalization?
Personalization of true events is much deeper than in the email merge field. It uses technology and data to tailor every touchpoint on your event journey to a personal specific goal, interest, and needs.
Think about it in these important areas:
●AI-powered networking: The biggest reason people take part in commercial events is to create valuable connections. According to a recent Freeman report, 83% of event organizers say that networking is the most important event element for participants. But we often leave this to chance. Personalization uses AI matchmaking to connect with people who need to meet participants, whether potential clients, strategic partners, or future employers. It turns aimless wandering into a targeted, high-value interaction.
●Customized scheduling and communication: From pre-event emails that highlight relevant speakers to boost notifications during events regarding related product demos, personalization ensures that communication is a welcome guide rather than an unwelcome noise.
● Personalized content journey: What if the event app recommends top 5 sessions based on position, industry and profits instead of showing all 150 sessions to all participants? This reduces noise, provides immediate value, and increases your chances of participating in those sessions and being highly valued.
Attendees have experienced dividends. Why personalization creates crazy fans
A typical event experience can be overwhelming and feel anonymous by attendees. They are hit by information, many of which are unrelated to them and they struggle to find the specific value they have come. This is especially true for first-time attendees.
The personalized experience completely reverses this script.
If attendees’ apps suggest sessions that are perfectly matched to their learning goals and facilitate meetings with solution providers that can solve accurate problems, they don’t just provide services. You have shown them that you understand their goals.
Here is:
●Higher engagement: Participants who find relevant content and connections will likely be involved in the session, access the exhibitor booth and remain involved throughout the event.
●Improved satisfaction: Understanding and catered feelings are a powerful driver of satisfaction. This leads to positive marketing of post-event research and word-of-mouth reviews.
●Various Loyalty: Attendees extract important and personalized values from events are overwhelmingly likely to register for: Not only did they sell tickets, they also built relationships.
Commercial Order: How Personalization makes revenues directly fueled
For commercial event organizers, this is where strategies pay dividends. Happy participants are great, but thriving events require a robust commercial model. Personalization is key to unlocking new and enhanced revenue streams.
1. Charge your sponsorship package: Imagine going to a potential sponsor and offering more than just the banner logo. The personalized event platform allows you to provide a package that guarantees curated, pre-scheduled meetings with participants who expressly express interest in a product category. This will allow sponsorship to be converted from a game of chance to a guaranteed Roy investment, allowing you to claim a premium on the package.
2. Create new, valuable revenue opportunities: Personalization allows you to tier your event experience. Premium tickets can be offered, including a dedicated conference concierge or “white gloves” service with access to exclusive curated roundtables based on a particular interest.
3. Boost Exhibitor Retention and Sales: If the Exhibitor is connected to a high quality related lead, ROI Sky Rocket. They don’t just scan badges, they also have meaningful conversations and form relationships. This not only makes them eager to re-book the following year, but also justifies the rise in booth prices as the value is undeniable.
Sign up for a webinar today and discover how to turn event personalization into the most powerful asset.
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