Picsart, an AI-powered design platform, is launching an AI Agent Marketplace to allow creators to “hire” AI assistants to help with specific tasks, such as resizing and remixing social content or editing product photos on Shopify.
With over 130 million users around the world, mostly Gen Z, Picsart is like a more advanced Canva for social media managers and content creators. The company reached unicorn status during the creator economy boom of 2021, but remains relevant by continuing to enhance its AI-powered products to serve today’s markets.
The timing for Picsart to launch such a marketplace is good, as viral projects like OpenClaw are driving industry demand for agent-like AI chatbots that can fulfill requests like personal assistants.
“Creators are stuck as operators in any workflow, not deciding, but doing,” Picsart founder and CEO Hovhannes Avoyan said in a statement. “Our agents change that relationship. You set the direction, they build the plan using real data, and you approve and execute.”
Picsart says it will introduce more specialized agents every week, but to start, creators can use four different agents: Flair, Resize Pro, Remix, and Swap.
Flair Agent is probably the most sophisticated agent and integrates with Shopify to act as an assistant for online store owners. Agents analyze market trends and suggest ways to improve your shop, such as suggesting ways to edit your product photos to look more consistent. In future updates, Flair will be able to run A/B tests to identify underperforming products and proactively provide recommendations on how creators can improve sales.
The Resize Pro agent can resize images and videos to the dimensions recommended by various platforms, but it also uses AI to generatively stretch frames if the original media doesn’t fit a specific size. This AI is thought to ensure that resized images look as if they were intentionally composited, rather than just randomly cropped.
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Remix agents will prompt creators to describe styles like “vintage film,” “watercolor,” or “cyberpunk” and edit their existing photo library to fit that theme. Additionally, the agent feature allows users to change the background of photos in bulk.
Agents like Flair are supposed to work asynchronously behind the scenes to analyze store data, so it’s especially useful for users to be able to chat with these agents on WhatsApp and Telegram. Picsart is particularly integrated with these apps because its API allows businesses to set up AI chatbots, but its capabilities are likely to expand as more platforms add similar tools.
“When agents extend to the messaging apps creators already use, those conversations can happen anywhere, whether it’s at a desk or on the subway,” Avoyan added.
LLM-based software can have hallucinations and perform behaviors not intended by its creator, which can cause problems for AI agents in some cases. However, Picsart allows users to set “autonomy levels” for agents like Flair, giving them the option to seek approval from the author before taking any action. Also, assuming Picsart does not deploy agents that interact directly with customers or the Internet at large, these agents should be less vulnerable to prompt injection attacks than public-facing agents.
Like many other AI tools, Picsart offers a free plan with just a few AI credits each week, but users can pay for a premium subscription and get significantly more capacity. Premium subscriptions start at around $10 per month when billed annually. To use AI agents, you will likely need a paid plan.
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