Behind every successful event is a strong partnership. At the CN Agency Awards (CNAAS) 2024, the top venue reaffirmed its commitment to the agency, which is the driving force behind the seamless and impactful event.
Venue correspondent Kristyna O’Connell will speak with Excel London, Rai Amsterdam, Jockey Club Venues, Hilton Metropole Birmingham, ACC Liverpool and Edgbaston Stadium Birmingham, sponsor of CN Agency Awards 2024. Collaboration: The impact of this partnership on event success and why venues should lead the industry path.
Why did you sponsor the CN Agency Awards?
In many venues, sponsoring the CN Agency Awards is more than just visibility. This is to strengthen our partnerships with the institution and celebrate our contributions to the industry. Whether they showcase their ratings, support startups, or expand UK connections, each venue sees sponsorship as a way to strengthen relationships and increase industry innovation. This is what they had to say:
Jockey Club Venue: “The CN Agency Awards are a top agent arena and the award sponsorship allows the Jockey Club venue to showcase our appreciation and strive and dedication to quality and success in conference and event spaces. I can thank you for this.
Rai Amsterdam: “We encourage clients to increase brand awareness in the UK agency industry, update and expand contact information, and support their agency business.
Hilton Birmingham Metropole: “We sponsored “Agent of the Year” at the CN Agency Awards 2024 because we wanted to show awareness and support for institutions that were just beginning in the industry. Whether you are a global or small agency, all agency relationships are very important to us and we will be here to support you from the inquiry stage to post-events. I’m in. ”
Edgbaston Stadium Birmingham: “Last year, we decided to sponsor the award last year due to the reputation of conference news that attracted many well-known institutions to their events. And thank you to those who were finalized. ”
ACC Liverpool: “Since taking office, he has sponsored the CN Agency Awards [2017]. This award is an opportunity to support and recognize talent and innovation within the agency sector. Exposure from appropriate award sponsors can lead to increased brand awareness as they aim to expand reach to institutions offering large events across the country. This event provides the opportunity to host existing and new clients, building and strengthening relationships. ”
Why do you think the agency market is so important?
Hilton Birmingham Metropole: “The agency market brings creativity, fun and uniqueness to each event. We believe that clients’ expectations and needs are increasing year by year. The agency market brings that diversity to events. , working with venues like us to help our customers meet the standards and innovation innovation they currently look for.”
Edgbaston Stadium Birmingham: “We really value the agency market and actively seek opportunities to meet with agents as often as possible, and nurture these important relationships, especially face to face. Approximately a quarter of the business comes from venues. Agents work with clients to do a great job and build their relationships before choosing the venue that best suits the individual enquiries they manage. I’ll do that.”
Jockey Club Venue: “The value that agents hold is unprecedented. They strengthen the venue brand of the Jockey Club to match client requirements to the right venue partners and refine their venue brands with the right audience. A subject matter expert to tailor the right venue partners to deliver (and not exceed) impactful events. Through a long-term lens, this essentially manages our reputation in the venue field. Masu.”
Excel London: “The depth of agency account managers and directors interact with clients is truly amazing. They are tired of enhancing, enhancing, updating and delivering engaging experiences and content. Work. This requires them to be marketing experts, industry experts, event producers. All while maintaining their agility to challenge and improve past events and campaigns. ”
Rai Amsterdam: “Agencies are primarily link pins between companies and associations and venues, while agents function as creative sparring partners. They see the importance of face-to-face marketing. I support it.”
Excel London added: “Agencies bring great value to venues and suppliers. They provide insight into clients’ thinking and decision-making processes, help them with negotiations, and provide ideas and solutions from a wide range of experience. They help you win business by defending venues within your network and using knowledge of what worked well at other destinations and locations.”
ACC Liverpool: “Through deep relationships, institutions help us understand the capabilities of our venues and make the venues come true through creative ideas. We develop close relationships with the institutions. This has secured many valuable corporate events.
Why a support agency?
Excel London: “Supporting event institutions is extremely important to thrive in the event industry. These agents, from major global companies to boutique agents, are all in all shapes and sizes, all for clients. Work tirelessly to deliver incredible value. They are the bridge between venues, suppliers and end clients, which helps to amplify our reach and visibility. ”
Jockey Club Venue: “Every agent body brings high levels of expertise and specialization to enhance event strategy, and event calendars at the Jockey Club venues will provide a high value, impact and memorable experience for everything. We guarantee that there are a large number of clients who provide our guests. The consistency and quality of our partnership allows us to focus on our core objectives and trust us with our clients. It leaves behind the complicated task of building long-term relationships into professional hands.”
Rai Amsterdam: “Agencies are an important part of the ecosystem of the conference and events industry. We have contact information with businesses and associations, but sometimes agents are just missing links.”
Hilton Birmingham Metropole: “Building strong work relationships with support agencies will not only achieve the key goal of ultimately delivering successful events for everyone, but also promote repetitive events. As a venue, we are here to work with our agents to provide a trouble-free event planning process.”
ACC Liverpool: “Since taking office, I have sponsored the CNA Awards. This award is an opportunity to support and recognize talent and innovation within the agency sector. Exposure from appropriate award sponsors is a major national scale It could lead to increased brand awareness as it aims to expand its reach to institutions that provide events. This event will host existing and new clients, building and strengthening relationships. It provides opportunities.”
Edgbaston Stadium Birmingham: “We really value the agency market and are actively seeking opportunities to meet with agents as often as possible to nurture important relationships, especially face-to-face.”
The CN Agency Awards highlights common beliefs between venues. Agents are strategic partners that drive innovation, creativity and success throughout the event industry. Whether you secure a new business or deliver a seamless, impactful experience, institutions will continue to help shape the future of the industry.
CN Agency Awards 2025
The 2025 edition of the CN Agency Awards will be held on Friday, March 21st, 2025 at De Vere Grand Connaught Rooms in London. After a record-breaking submission period of over 250 entries from over 100 full-service event agencies, 2025 is set to become the largest and most competitive CN Agency award to date.
To view the complete CN Agency Awards 2025 shortlist, please see here.
Limited sponsorship options will continue to be available at CN Agency Awards 2025. If this is the venue you want to connect with the UK’s most influential and prolific event institutions, click here.
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