Apple’s long-awaited Siri revamp could turn the smart assistant into a chatbot similar to ChatGPT, Bloomberg’s Mark Garman reports. His sources say the Siri chatbot integrated into iOS 27 could be the focus of Apple’s WWDC presentation in June.
The Siri chatbot, internally codenamed “Campos,” works with both voice and text input. Apple senior vice president Craig Federighi has previously said he doesn’t want Siri to be a chatbot, but rather integrates Apple’s AI options so that they’re always within reach when you need them. But with pressure mounting from the success of other companies’ AI chatbots, the company appears to have changed its strategy.
Apple may also be sensing a potential threat from former Apple design chief Jony Ive’s OpenAI, which plans to enter the hardware space.
It’s no secret that Apple is lagging behind in the AI race. The company has repeatedly delayed the rollout of a “more personalized Siri” and spent the last year shopping around for an AI partner, testing technology from competitors like OpenAI and Anthropic for potential deals. Ultimately, Apple chose Google’s Gemini as its AI partner, and the two tech giants confirmed it earlier this month.
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