Spotify partners with record labels to develop ‘artist-first’ AI music products

Spotify on Thursday announced a series of deals with major record labels to develop new AI products designed to ensure fair compensation and put artists and songwriters at the center of the experience. The streamer said it is partnering with Sony, Universal, Warner and Merlin to develop “responsible AI” products that allow artists to choose whether to allow the use of AI tools while respecting copyright.

Spotify didn’t elaborate on how the new tools will work, but the company already offers users generative AI experiences, including an AI DJ that plays personalized song selections and other features that allow users to request playlists using AI prompts.

Spotify was recently criticized for spreading AI-generated music by bands on its service, raising questions about whether the future of music will displace human artistry.

Last month, the company revamped its AI policies to reduce spam, particularly users who upload large amounts of AI content, create copies, and manipulate its search and recommendation systems. Spotify also announced that it will adopt its music labeling system DDEX to label when AI is used as part of the music creation process.

The upcoming AI feature follows through on that promise by allowing artists to opt-in to using AI tools if they wish. Perhaps the next system will allow artists to identify when their music has been used on AI-generated tracks and collect some sort of payment. Spotify says the system will expand beyond artists to include other rights holders and distributors over time.

“Some voices in the tech industry think copyright should be abolished, but we don’t. Musicians’ rights matter. Copyright is essential,” Spotify shared in an announcement. “If the music industry doesn’t lead in this moment, AI-powered innovation will happen elsewhere without rights, consent, or compensation. We are making significant investments in AI research and product development, working with rights holders, artists, and songwriters.”

Additionally, Spotify said it has begun building a generative AI research lab and product team focused on building new technology that reflects the company’s principle that artists should be able to choose whether and how they participate in the AI ​​music ecosystem. Work on the first products has already begun, with more tools on the way.