Sprinklr, a US company that provides a customer experience management platform for global brands, has fired about 15% of its employees (approximately 500 employees) because business performance doesn’t meet expectations.
The new layoffs came less than a year after the company cut around 3% of its workforce in May and previously cut its employee count by 4% in 2023.
The New York-based company, which counts Microsoft, P&G and Samsung among more than 1,800 global customers, has begun notifying affected employees about this week’s cut, TechCrunch learned and confirmed at the company .
“We will refocus and rebalance investments, talent and resources to provide the right service to our customers and partners and realize the full value of our AI-powered platform,” a spokesman for SprinkLR. It stated in a statement.
The spokesman confirmed to TechCrunch that this movement did not affect C-level position.
The company will “continue hiring in priority areas” to focus on “strategic priorities,” the spokesman said.
Last week, Sprinklr appointed Stephen Ward, former PWC partner Jan Hauser, former Lenovo CEO and founding member of C3.AI, as director of the new board. In a related announcement, Sprinklr said that current board member and audit committee chair Edgillis, who has been in service since November 2015, had resigned from his position at the end of March.
According to the latest annual report released last March, Sprinklr had 3,869 employees.
“We acknowledge our contributions to SprinkLR, acknowledge our support for their transition, and support our teammates leaving with the greatest attention and respect,” the spokesman said.
Alongside Sprinklr, Workday, Okta, Sonos and Cruise, they are announcing recent job cuts as businesses face challenges amid dynamic change.
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