First Conference News Creative Leaders Summit With the rapid approach of the summit, Conference News spoke to some speakers and panelists about upcoming sessions, the importance of bringing together creative leaders, and the biggest challenges facing creative leaders today.
The summit will be held at De Vere Horsley Estate on June 11th and 12th to bring together senior creative figures from the agency community, discuss challenges, share best practices and bring together senior creative figures from the agency community as they deliver creative vision for an immersive live and brand experience. For more information about the summit, click here.
In this interview, we will talk to Matthew Cole, Executive Creative Director at Strata. Cole speaks on the second day of the session, “Creative Director’s Blueprint: Simplify and Engage My Techniques.” This session will cover the real-world challenges behind all the bold campaigns. This is a tight budget, a shift in briefs, a last minute surprise.
In the actual session, Cole shares the techniques he uses to transform an ambitious idea into a streamlined, engaging experience. He discusses how to manage stakeholder expectations, adapt under pressure, and protect the creative core of your concept.
What made you say yes to speaking at the Creative Leader Summit?
With a rapid and consistent change in your creative situation, you have the opportunity to share notes and experiences with your industry peers, and the Creative Leader Summit is the perfect opportunity to do that.
Why do you think it’s important for creative leaders in our industry to come together now?
There are multiple reasons why it is important for creative leaders to join forces. Budgets are becoming increasingly tight, with audiences demanding more personalized and relevant experiences that can only be defined by data. Technology is changing the way everyone works. As we all face new challenges every day, it’s important that we are coming together to find ways to burst the bubbles of exclusivity and beat these challenges together.
Take a peek at what your session has to offer.
Not only do they have ideas, they share the right ideas in the process of ensuring that the concept remains intact no matter how rocky the path to delivery is.
What are the important ideas and takeaways that people hope to leave your session?
Hopefully the importance of a brilliantly written, inspiring simple brief.
Who are your sessions targeting and why should they come together?
Anyone who really loves their job may be someone who is probably looking for a way to keep their ideas fresh.
How did you land on the topic you are talking about? Was it driven by personal experience and industry trends?
It is the culmination of years of experience (to tweet) and distilled in 40 minutes of convenient bite-sized.
In your view, what are the biggest challenges faced by creative leaders today?
The pace of change.
How do you maintain your creative edge in a fast-paced industry like ours?
Open your mind, obsessively consume pop culture, continue to learn new skills, and work with amazing people.
What advice would you give to the next generation of creative leaders?
Learn to use AI as a tool rather than fear it as an enemy. Don’t stand still. Find time to grow and seek inspiration in amazing places.
Click here to sign up to attend the Conference News Creative Leader Summit.
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