This week, the agency world has seen bold moves, fresh leadership and major global appointments marking an exciting time for the brand experience and events industry. From the acquisition of Kru Live by Brand Partnership Group to the UK representative at Expo 2025, government agencies are doubling their strategic growth and international ambitions.
Here is a summary of the top 5 agency headlines you need to know.
Brand Partnership Group gets Kru Live
KRU Live, a live engagement agency, has been acquired by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships.
This milestone is the next phase of KRU Live’s 20-year journey from a small start-up in Southampton to a global leader in brand experience staff.
Read the full story here.
Strata announces new leadership structures to accelerate expansion
Strata from Brand Experience Agency has announced a major leadership restructuring to support ongoing expansion and ambitious growth plans within the event and experiential marketing sector.
Read the full story here.
Brayreino Events representing the UK’s event sector at Expo 2025
Bray Leino Events, an international brand experience agency, is planning to celebrate British culture at Expo 2025, which will be held in Osaka, Japan from April 13th.
Read the full story here.
AE will boost the leadership team by the name of “big hitters” in the event industry
Full Service Event Agency AE (Associate Events) has added two event big names to its leadership team.
Mark Penn joined in April 2025 as Director of Sales and Retention after 10 years of Goodwood and Al Parkinson as Director of Events and Productions in March 2025.
Read the full story here.
Global Event Specialists join Yellowfish
Yellowfish has appointed global event specialist Endelion King as business director.
This appointment reinforces Yellowfish’s commitment to building a collective of channel specialists dedicated to creating experiences to truly realize their brand through an immersive, innovative approach.
Read the full story here.
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