From key leadership shake-ups to bold brands and dynamic new partnerships, this week’s industry news highlights innovative campaigns that shape the helm, global expansion movements, and the future of events and experiential marketing.
Here is a summary of the top 5 agency headlines you need to know.
EMC3 will appoint a new managing director:
Creative Events Agency EMC3 has appointed Lee-Anne Caldwell as new managing director.
This appointment marks a new chapter in business as it expands its global footprint and continues to push the boundaries of a sustainable event experience.
Read the full story here.
Broadsword announces new brand identity
Global events agency Broadsword has announced a new brand identity designed to better reflect the way they are today.
The rebranding includes an impressive colour palette, a refreshed logo, an improved website and new show reels, followed by a period of significant growth, including international expansion to Hong Kong, B Corp accreditation and EVCOM’s Agency of the Year 2024.
Read the full story here.
JWI was acquired by a long-time managing director:
JWI, an independent creative agency based in Dubai, has announced the acquisition by longtime managing director Charli Wright.
The news presents an important milestone in the agency’s journey to celebrate a decade of operation in the Middle Eastern market.
Read the full story here.
George P. Johnson promotes Fiona Bruder to global CEO
American empirical marketing agency George P. Johnson (GPJ) has appointed Fiona Bruder as the new global CEO.
The leadership change will take effect on May 1, 2025.
Read the full story here.
LiquidIV is partnering with Tro for summer events:
Hydration Brand, LiquidIV®, has once again partnered with experience agency Tro this summer to launch a dynamic sampling campaign across major cultural events.
Based on the success of their activities in 2024, in collaboration with fellow omnicom agency Ketchum, the campaign aims to further increase brand engagement, targeting dehydration moments and distributing hydration multiplier sticks for over 2 million people.
Read the full story here.
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