It was a big week for agency news. Growth, recognition and expansion dominate the headlines. Chameleon Agency’s 200% revenue surge begins the list, but other highlights include the historic VE Day Event, XSEM’s philanthropy leadership and the role of identity in the global acquisition of Trivandi.
In the first quarter, chameleon institution revenues increased by 200%
Chameleon Institutions saw a 200% increase in revenue in Q1 2025 compared to Q1 2024.
This major growth period comes after the agency secured eight new projects across seven clients in the past four months.
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Identity delivers official VE Day Bank Holiday queues in London
The ID, an Experiential Events Agency, helped to provide the official VE Day Bank holiday procession in London.
Working with the Culture, Media and Sports departments, Identity provided strategic event management, complete overlays of temporary structures, logistics monitoring, public safety planning, and operational management of commemorative activities for the day.
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XSEM MD will be taking part in the board of events industry charity foundations
XSEM, co-founder of an independent brand engagement agency, has been appointed to the meeting needs committee.
Meeting Needs are foundations that award life-changing grants to small charities with funds raised from within the conference and event industry.
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Trivandi gets event overlay specialist Cutler synthesis project
Trivandi has acquired Brisbane-based Cutler Synthesized Projects, a specialist event overlay company with experience in multiple Olympics, the FIFA World Cup and international sporting events.
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Appoint a Rooster to meet Blackpool to position the town as the best meeting destination
Meeting Blackpool, the town’s meeting agency, on the northwest coast, appointed Rooster, an independent PR and communications agency, to provide mice following the competitive bidding process.
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