Tro from Experiential Marketing Agency was appointed by the outdoor apparel company Arc’teryx to create a three-day experience for the UK climbing community.
The Arc’teryx Climb Academy Lake District will be held in Langdale Valley from May 24th to 26th.
Part of the brand’s global Arc’teryx Academy series, the experience is intended to immerse participants in the vibrant British climbing culture and provide space for mountain enthusiasts of all levels to improve their skills.
Participants will take part in a variety of activities, including ward class guides that empower and educate participants in the unique Lake District landscape, or athlete-led clinics, whether climbing, trail running or bouldering.
Sticklebarn’s Basecamp flows completely throughout the weekend and acts as a central hub for the experience. Climbers can test the latest Arc’teryx apparel, test repair gear with Rebird™ Circularity Popup and experience free weekend events.
Every day will peak in a relaxed atmosphere, allowing participants to refuel and reconnect with live music and film screenings.
“We’re committed to providing a range of services to our customers,” said Chris Booker, TRO’s new business and marketing director. “With community participation, innovation and commitment to circularity, Arc’teryx is truly leading the way when it comes to brand experiences. From the initial conversation, it was clear that they share their vision and philosophy and we couldn’t agree to appoint them to support them on their journey.”
Tim Harty, Senior Manager Brand Experience at Arc’teryx, added: “We are excited to ride the Tro ahead of the fifth edition of Lake District Academy, an event designed to connect, inspire and empant the UK climbing community. We are excited to deepen our incredible community experience at the heart of this unique event by sharing our expertise and shared values in Toro’s production.”
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