TRO, an experiential marketing agency, has made significant progress in its sustainability strategy towards its second year partnership with sustainability consultancy The Bulb.
Since the partnership began last year, light bulbs have been helping to create and implement sustainability strategies tailored for agents.
The strategy revolves around three core pillars: prosperity, revival and delivery. Under these pillars, the agency is committed to continuing to prioritize welfare and expanding carbon measurements to more projects. Improve your supply chain and enhance your focus on impact.
TRO has introduced carbon literacy training throughout its business and expanded its training with Trace, Isla’s sustainable event management platform. Additionally, a full carbon measurement reset for 2025 has begun, with agency reports expanding to include scope 3 emissions along with scope 1 and 2.
The agency has also appointed 10 sustainability champions. It is responsible for leading this change and driving change across agency departments, offices and regions.
Peter Trapnell, Director of Sustainability Champion and Creative Services, said: My advice was always to start with what is achievable. It can measure success. This first step gives you momentum to tackle bigger challenges. ”
He added: “This is exactly what we did in partnership with the light bulb. This partnership goes beyond our sustainability journey and we are now well positioned to make a big impact in 2025.”
Source link
