Vivivinkink, a PR and social media agency, promotes Bethany Smith to head of social media and recognizes the expertise of managing the rapidly evolving digital channels for its agency’s event sector clients.
Since joining the agency in 2021, Smith has provided across multiple PR campaigns, increasingly specialising in social media strategies and implementation.
Her appointment formally shapes that progression and reflects the growing importance of social as a core component of the agency’s client services.
Smith said: “Social media remains a must for businesses looking to grow in 2025. It’s rewarding to shape my career in that field.”
In her role, Bethany develops strategies, creates campaigns, monitors data, and works with clients to increase brand awareness through social media.
“We’re committed to providing a great opportunity to help you,” said Paul Richardson, managing director at Vivivinkink. “Bethany brings strategic clarity and creative insights to often unpredictable channels. Her background in game design gives her a keen sense of driving users’ actions that prove to be extremely valuable in the campaign.”
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