Web hosting platform WordPress.com employs AI agents. This is a decision that could change the look and feel of the web. The company announced Friday that its AI agents will be able to draft, edit and publish content on customers’ websites, as well as moderate comments, update and correct metadata, and organize content by tags and categories.
All of this is controlled through an interface that describes what the website owner wants to do using natural language commands.
These new features allow websites to be created and run almost entirely through human-controlled AI agents. This lowers the barrier to website setup and maintenance. It could also help fill the web with content written by machines rather than humans.
As a publishing platform, WordPress is used by over 43% of all websites on the internet. The version hosted on WordPress.com is only a small part of the story. Still, the network of websites is quite large, with 20 billion page views and 409 million unique visitors each month.
The new AI features follow the introduction of MCP support on WordPress.com last fall. MCP (Model Context Protocol) is an emerging standard that allows applications to provide context to large language models (LLMs). With WordPress.com’s MCP support, your AI assistant can now connect to your platform and display your site’s content, settings, and analytics to your customers from their favorite AI apps like Claude Desktop, Cursor, and VS Code.
WordPress.com will allow AI agents to not only read your site’s content, but also create and modify the structure of posts, landing pages, and about pages.
Upon launch, the AI agent can also approve, reply, and clean up comments. Create, rename, and reorganize categories and tags across your site. Improve your site’s SEO by modifying alt text, captions, and titles. All of these and other changes will be tracked through the site’s activity log, the company said.
Customers can draft AI agents and publish, tag, and categorize them with meta descriptions. However, you can also enable the AI agent to create a post or page with a description of what you want to publish. The company says all changes will require user approval, and posts written by the AI will be saved as drafts by default.
Even with these limitations, the expanded functionality can significantly speed up the creation of websites where humans do most of the content creation.
The company also says that its AI agents can search for a site’s theme and design before starting to create content, so it understands how to use the same colors, fonts, spacing, and block patterns.
To enable new features in your account, WordPress.com customers can visit wordpress.com/mcp and toggle on the features they want to use. You can then connect to your favorite AI client like Claude, Cursor, ChatGPT, or any other MCP-enabled tool and start creating.
While there may be concerns about what this means for the state of content on the web, it’s worth noting that posts created by AI could give human readers insight into how these models are written and engaged. Meta recently leveraged a social network called Moltbook to allow AI agents to post, reply, and connect with each other. Anthropic is also experimenting with having AI write blogs under human supervision.
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