X is launching an inactive handle marketplace where premium subscribers can request and purchase usernames. The marketplace offers both free and paid options to request or obtain eligible handles. Prices for rare handles can range from $2,500 to more than seven figures, Mr. X said.
A “preferred” handle often refers to a username that includes a full name, a multiword phrase, or a combination of alphanumeric characters. These handles are free to request for Premium+ and Premium Business subscribers. If your request is approved, X will transfer the handle to you free of charge. However, if a user cancels or downgrades their subscription, the old handle will be returned to their account after a 30-day grace period.
Mr. X points out that examples of “preferred” handles include usernames such as @GabrielJones, @PizzaEater, and @ParadoxAI.
The launch of the new marketplace will allow X to increase revenue through direct payments. Additionally, interest in premium subscription services may increase as the company continues to respond to its struggling advertising business.
The social network said not all requests will be approved, and requests are typically reviewed within three business days. Once the request is approved, the user’s old handle will be reserved and will not be given to anyone else.
“Unusual” handles include short names, common names, or names with cultural significance. These handles are not available through standard requests and are provided through public drops and direct pre-price purchases available by invitation only.
For public drops, multiple people can apply for a handle. Mr. X said the selection will be based on the user’s past contributions on the platform, the intended use of the handle, and engagement and reach on social networks.
For direct purchases, prices are determined based on a variety of factors, including word popularity, character length, and cultural significance. Once purchased, users keep the handle even when their premium subscription ends.
Examples of “rare” handles include usernames such as @Pizza, @Tom, and @One.
On its help page, X explains that to prevent bot spam and abuse, it is launching a marketplace rather than releasing inactive handles all at once for anyone to claim, adding that the marketplace “enables fair and secure distribution through a controlled process.”
If a user has a particular inactive handle in mind that is not in the marketplace, they can “register” their interest and add the handle to their watchlist. X will notify you when it becomes available.
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