Steve Garratt, founder of Creative Agency Studio Giggle, shares with Conference News how to effectively leverage the power of AI to improve events.
AI will lose your job and improve your event rather than breaking it, says Steve Garratt.
When it comes to AI and the workforce, rosy glasses aren’t always advised. For example, the role of technology in driving automation appears to be in fact likely to end the need for human drivers in the coming years. However, the events were a more subtle category and were inspired by what ultimately “tick” humans.
Content production is at the heart of the industry, which distinguishes between good and great. Take part in a basic city hall event. Currently, CEOs usually ask their assistant or event production company to write a speech. Usually they send bullet points, but it gets refined into the script.
There are a lot of interactions, but yes, it’s possible for AI to generate bullet points of those based on existing materials. So why doesn’t this cut it?
There’s no bland room
Think about the vastness and diversity of the authors you read, or the script for the film you saw. These have fundamental themes and styles, and while it is true that pastiches can be done, the fact remains. Number of chatgpt prompts, or mid-journey rendering you run: Ulysses, or 2001: Space Odyssey is never churned.
The ultimate goal is to resonate with real people, including speech writing, panel discussions, event storyboards, and even the creation of event concepts. It’s about creating an original and seductive voice. Otherwise everything starts to sound the same: hollow, inspiration, general.
This is not the reason why I started an event company, nor is it the reason why I went to an event.
Content generated by AI is owned by the “creepy valley” effect, not humanity or urgency. It’s similar to a movie like Polar Express. The animation is rendered with skill and accuracy, but people have found the characters to be unstable. AI content feels the same: almost human…but not at all true.
While this may be argued that technology can overcome, the truth may be that AI will need a smooth, sophisticated language model to capture the nuances of real human beings. Currently, tools like ChatGpt, Google’s models, and X’s AI assistants don’t sound natural.
Search for meaning
AI doesn’t really understand universal themes. You can’t start with “tragic love” and build a meaningful story around it. AI refluxes patterns without understanding the cookie cutter format.
There are certainly rules for content, but knowing when to bend these rules makes your content great.
If you really wanted AI to analyze tragic love, you need to train the model specifically for that. But since everyone has it, what is the point of spending £10 billion to build valueless AI in five years? Engagement and teddium are set again as the world, our tastes and our passions are constantly changing. Honestly, it would be faster to ask an English literature graduate to summarise three novels on that subject.
Hope and solution
AI is certainly in its early stages. But so far it’s not intelligent, it’s artificial. It can summarise data in a great way and support most ability to be involved in creating events. But it does not create connections like humans do.
If you’re reading this, you probably work in a medium of communication, so I’m pretty sure you’ll get straight to know when the content is not human in most cases. In fact, for this blog, I have tried to come up with a copy to ChatGpt based on the transcript of a long form interview. All of the attempts felt synthetic and dull, so feel at ease, this is all based on real conversations, with the words “by hand.”
It’s easy to dismiss your AI skepticism, born from protecting your work, as a defense mechanism. But that doesn’t mean that your instincts are unfounded.
AI is just a tool. It’s certainly a very useful tool, but it’s just a tool that will make use of your livelihood.
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