Strata has been appointed to the UK’s Omoda & Jaecoo brand experience agency and oversees the 2025 event calendar for both car brands.
Owned by Chery Automobile, China’s fourth largest automaker, this is the UK’s major market entry, and the fully integrated agency relationship positions the formation as a key partner for all UK launch and empirical work related to the growth of Omoda & Jaecoo in the region.
The scope of work includes end-to-end event delivery, production and creative strategies. The program includes support for multiple vehicle launches, lifestyle and national events, sponsorship activations and media test drives.
Strata’s proposal was built around a shared creative framework that gives both Omoda and Jaecoo a consistent core, allowing each to express their individual brand identity.
The agency also demonstrated how the integrated delivery model and close collaboration with partner institutions provide both efficiency and impact.
Strata’s track record in the automotive sector, currently experienced with 23 brands, is a key differentiator for this decision and its ability to provide a single-agency model that offers full-service support.
“We are a great place to go,” said Omoda & Jekuo, UK country director, Victor Chan, UK. “Strata helped Omoda & Jaecoo achieve an ambitious launch schedule with talent, originality and quality.
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